TSG Consumer Partners LP
TSG Consumer Partners is a leading U.S.-based private equity firm headquartered in San Francisco, California, with additional offices in London, Connecticut, and New York. Founded in 1986 (originally as Montgomery Consumer Fund), TSG has grown into one of the oldest and largest private equity firms focused exclusively on investments in consumer brands and growth-stage companies. The firm has over 35 years of experience, manages billions in assets, and invests across sectors including food, beverage, apparel, health & wellness, beauty, and e-commerce. TSG typically partners with founders and management teams to accelerate growth and brand building, serving consumer companies worldwide. The firm employs an estimated 70-100 professionals.
Investment Strategy
TSG Consumer Partners exclusively targets the consumer sector, investing in early-stage to established brands across categories such as food & beverage, health & wellness, restaurants, beauty, personal care, and more. The firm pursues flexible equity investments ranging from minority to majority stakes, and structured positions, generally making investments of $100 million to $1 billion. TSG leverages deep sector experience, market research, digital expertise, and operational resources to drive growth, innovation, and long-term brand value. The firm prioritizes partnering with companies demonstrating innovation, growth potential, and strong management teams. TSG typically holds partnerships for an average of five years, supporting digital transformation, channel expansion, product development, and operational scale.
Top Holdings
Equity Positions (1)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
B BROS | Dutch Bros Inc. | 100.00% | $160.5M | 2,347,346 | $50.91 | $68.37 | +$15.6M |