Adam Lowensteiner's questions to CHARLES & COLVARD (CTHR) leadership • Q1 2024
Question
The analyst inquired about the future of moissanite given the rise of lab-grown diamonds, what the company is seeing with repeat customers, and the company's NASDAQ compliance status given the stock price is below $1.
Answer
The executive explained that they will continue to grow lab-grown diamonds but are also working on a new value proposition for moissanite to differentiate it, which will be announced soon. Repeat customer rates have increased from a 17-19% range to 23% due to retargeting and new fashion items. Regarding NASDAQ compliance, the deadline is December 11, after which they can file for a 6-month extension, but the primary plan is to drive business results to increase the stock price organically.