Question · Q4 2025
Akash Tewari from Jefferies asked Dave Ricks about consumer analogs for long-term penetration of Eli Lilly's weight loss products in the U.S. and ex-U.S., and whether the company's guidance anticipates meaningful cannibalization between oral and injectable obesity products.
Answer
Dave Ricks, Chair and CEO, reiterated that cannibalization is not expected and strategically less concerning as Lilly aims for patients to use the best Lilly medicine. He found consumer analogs difficult to pinpoint, noting differences from ED drugs or cosmetics due to profound health benefits. He emphasized learning from other industries to reduce consumer friction, leverage first-party data, and explore platforms, pricing, and subscription models, enabled by LillyDirect and the out-of-pocket business, citing 1 million U.S. and hundreds of thousands international users. Mike Czapar, SVP of Investor Relations, directed the question.
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