Alan Glenn's questions to Buckle Inc (BKE) leadership • Q4 2024
Question
Alan Glenn requested an analysis of the company's overseas inventory sourcing, whether vendors were planning to shift production, and if there were any new initiatives planned for online sales.
Answer
Executive Dennis Nelson stated that sourcing is still predominantly from China, though they also source from Vietnam and Bangladesh, and that the company prioritizes quality and fashion over achieving the lowest possible price. Executive Thomas Heacock detailed recent e-commerce successes, attributing them to a comprehensive website review with a third party, an improved marketing mix focusing on acquisition and retention, and the introduction of free shipping for loyalty members, which all boosted performance in the second half of the year.