Alana Lelo's questions to RVNC leadership • Q4 2023
Question
Asked for details on the patient coupon program and the impact of removing the no advertised price policy (NAPP), including any available metrics.
Answer
Mark Foley explained the patient coupon is a $75 discount designed to stimulate trial and experience, with metrics to be shared on the next call. He noted the program has been well-received. The removal of the NAPP has also been positively received, as it allows practices to more actively promote Revance products. While no specific metrics were shared, he stated it aligns with their new strategy and the early response is encouraging.