Albert Kim's questions to Playtika Holding Corp (PLTK) leadership • Q2 2025
Question
Albert Kim of UBS Group asked about the potential impact of app store fee changes on Playtika's Direct-to-Consumer (D2C) strategy and inquired about the timeline to achieve the newly raised 40% D2C revenue target.
Answer
Craig Abrahams, President & CFO, responded that recent changes in the app store payment landscape have been a "positive tailwind" for the company, particularly on iOS in the U.S. He noted that this acceleration in D2C penetration was a key reason for raising the long-term target from 30% to 40% of total revenues, though he did not provide a specific timeline for reaching this goal.