Question · Q4 2025
Alexander Blanton questioned the impact of tariffs on Titan's imported raw material costs, asking for quantification. He also drew a comparison to Caterpillar and Deere, who publish tariff estimates, and asked if Titan had a similar number.
Answer
Paul Reitz, President and CEO, explained that the chaotic implementation of tariffs in 2025 created discrepancies in raw material costs globally, making it difficult to quantify precisely due to various ways to circumvent tariffs. He asserted Titan's strong pricing power and ability to manage through the volatility with a diverse strategy. He differentiated Titan from Caterpillar and Deere, stating that they are assemblers of components, whereas Titan is a manufacturer that converts thousands of different raw materials into finished goods globally, making a direct comparison of tariff impact quantification not feasible for Titan's business model.
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