Question · Q3 2025
Anna Jeanne Lizzul asked for insights into Methodic's outlook for 2026, specifically regarding new customer acquisition strategies compared to SpoiledChild and Il Makiage. Lizzul also questioned the impact of new brand investments on SG&A for Q4 2025 and early 2026.
Answer
Oran Holtzman, Co-founder and CEO, ODDITY, stated expectations for Methodic to scale faster than SpoiledChild, though its initial revenue contribution will be small. Lindsay Drucker Mann, CFO, ODDITY, expressed long-term bullishness for Methodic, highlighting its focus on dermatology and leveraging existing user data. She clarified that SG&A guidance is conservative to allow flexibility for growth initiatives, with investments planned for Q4 and H1 2026.
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