Question · Q4 2025
Ben Black inquired about Lyft's observations in California, specifically the anticipated demand pickup in H2 2026 due to lower insurance rates and the phasing of savings pass-through, as well as updated thoughts on loyalty and growth opportunities.
Answer
CFO Erin Brewer confirmed that California's common-sense reforms, effective January 1st, are leading to passed-through savings, with demand impact expected to be more noticeable in H2 2026 due to seasonal Q1 and rider behavior adoption time. CEO David Risher emphasized that loyalty is built on great service, citing a 31-point driver preference advantage and record retained riders in Q4. He highlighted successful loyalty programs like Business Rewards (26% YOY activation growth) and the pilot Lyft Cash Rewards, indicating increased focus on this area.
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