Question · Q3 2025
Bernie McTurna asked about the nature of the competitive battle in prediction markets, drawing parallels to daily fantasy sports where capital, marketing, and liquidity mattered, and online sports betting where product features became key. He also asked about the risk of prediction markets evolving into a promo-driven battle.
Answer
Jason Robins, Co-founder and CEO of DraftKings, explained that for exchanges, the battle will be for liquidity, similar to daily fantasy sports. For front-end FCMs/IBs, it's about customer acquisition cost versus LTV generation, focusing on marketing, engagement, retention, and monetization. Since DraftKings will have both pieces (via Railbird acquisition), they must consider both. He noted that vertical integration will shape how these dynamics evolve.
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