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Bill Bonello

Bill Bonello

Senior Research Analyst at Craig-Hallum Capital Group LLC

Naples, FL, US

Bill Bonello is a Senior Research Analyst at Craig-Hallum Capital Group, specializing in healthcare equity research with a focus on diagnostics and life sciences companies. He covers prominent firms such as Natera, NeoGenomics, and LabCorp, applying over 25 years of industry and capital markets expertise that has contributed to his strong track record in sector analysis and client advisory. Bonello began his financial research career after holding leadership roles including Chief Strategy Officer and CFO at NeoGenomics and SVP of Investor Relations at LabCorp, previously working at RBC Capital Markets, Wachovia Securities, and Piper Jaffray, and first joined Craig-Hallum in 2012 before rejoining after industry experience. He holds a BA from Carleton College, an MBA from Northwestern’s Kellogg School of Management, and maintains professional securities credentials required for equity analyst roles.

Bill Bonello's questions to GeneDx Holdings (WGS) leadership

Question · Q3 2025

Bill Bonello inquired about GeneDx's EBITDA margin outlook, asking if the company aims to maintain current levels or if margins might temporarily decrease due to incremental investments before improving significantly in the future. He also sought more detail on the steps required for a meaningful ramp in the general pediatrician market, beyond sales force recruitment and training, specifically regarding the ordering and results delivery platforms and other foundational work. Lastly, Bonello asked if GeneDx would consider partnering with larger lab companies to expand into the primary care physician market.

Answer

Kevin Feeley, CFO, stated that GeneDx is in an investment cycle, and while the commitment is to remain profitable on an adjusted basis, EBITDA margins may temporarily decrease in some quarters as investments ramp up before maturing into top-line contributions. Katherine Stueland, CEO and President, outlined key steps for pediatrician market ramp: extensive education to dispel myths and highlight benefits, workflow improvements for one-minute ordering, market access efforts aligned with guidelines, and direct sales rep engagement. Bryan Dechairo, COO, added that GeneDx's strong brand recognition among pediatricians supports their current direct-to-market strategy. Stueland acknowledged that while open to partnerships that drive the business forward, past experiences suggest partners may not prioritize GeneDx's offerings.

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Question · Q3 2025

Bill Bonello of Craig-Hallum Capital Group asked about the expected trajectory of EBITDA margins given increased investments, the detailed steps required for a meaningful ramp in the general pediatrician market, and GeneDx's openness to partnering with larger lab companies for market expansion.

Answer

Kevin Feeley, CFO, indicated that while GeneDx aims for profitability, EBITDA margins might temporarily decrease during the investment cycle before contributing to future growth. Katherine Stueland, CEO and President, outlined key steps for pediatrician market penetration, including extensive education, workflow improvements, market access alignment, and direct sales engagement. She also noted that while open to new channels, past experience with partnerships hasn't been ideal, and Bryan Dechairo, COO, emphasized GeneDx's strong brand recognition among pediatric providers.

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Bill Bonello's questions to BIODESIX (BDSX) leadership

Question · Q2 2025

Bill Bonello of Craig-Hallum Capital Group LLC asked for a breakdown of the path to adjusted EBITDA positivity in Q4, questioning the mix of revenue leverage and cost-cutting. He also sought clarity on whether second-half revenue growth would be driven by volume or ASP, and inquired about the outlook for Development Services revenue.

Answer

Robin Harper Cowie, CFO, clarified that the path to Q4 adjusted EBITDA positivity is primarily driven by revenue growth, fueled by the planned sales team expansion to 93-97 reps. She stated there are no major cost-cutting measures planned. Cowie confirmed that the expected revenue acceleration is rep and volume-driven, with stable ASPs, and noted that Development Services revenue typically sees a seasonal uptick in the fourth quarter.

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Bill Bonello's questions to SOPHiA GENETICS (SOPH) leadership

Question · Q2 2025

Bill Bonello of Craig-Hallum Capital Group LLC sought details on the AstraZeneca contract structure, asking if it was milestone-based, if milestones were within Sophia's control, and if it could generate ongoing revenue. He also attempted to clarify the deal's potential size and asked about the terms of the Perceptive financing.

Answer

President Ross Muken confirmed the AstraZeneca deal has a mix of base payments and milestone 'bullets' tied to deliverables, not clinical risk, and that it's too early to discuss potential ongoing products. He declined to size the deal but affirmed its materiality. EVP & CFO George Cardoza detailed the Perceptive financing terms as SOFR plus 6%, along with the issuance of warrants.

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Bill Bonello's questions to Guardant Health (GH) leadership

Question · Q2 2025

Bill Bonello of Craig-Hallum Capital Group LLC asked for a big-picture perspective on whether the paradigm shift from tissue-first to liquid-first seen with Guardant360 could be extrapolated to the MRD space, shifting perceptions of Reveal's tumor-naive approach versus tumor-informed tests.

Answer

Chairman & Co-CEO Helmy Eltoukhy agreed with the analogy, suggesting it's an underappreciated aspect of the Infinity platform. He explained that features from Guardant360 will migrate to Reveal, creating a differentiated product that analyzes active tumor biology, not just passenger mutations. He believes this will lead to two distinct MRD markets—tumor-informed and a 'massive' tissue-free market—similar to the dynamic in therapy selection, where liquid biopsy is becoming dominant.

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Bill Bonello's questions to MYRIAD GENETICS (MYGN) leadership

Question · Q4 2024

Bill Bonello questioned the timing of the CEO transition and asked for a characterization of the Q1 outlook, noting that the commentary suggested a potentially slower start to the year than investors might have hoped for.

Answer

CEO Paul Diaz clarified that the transition timing was driven by a personal career opportunity and expressed his full confidence in the remaining team and strategy. Regarding Q1, CFO Scott Leffler highlighted a difficult year-over-year comparison due to a significant favorable prior-period adjustment in Q1 2024. COO Samraat Raha added that their view of the full year and typical Q1 seasonality (impacted by deductibles) remains unchanged.

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