Brett Cooper's questions to Keurig Dr Pepper Inc (KDP) leadership • Q3 2024
Question
Brett Cooper asked what Keurig Dr Pepper brings to the GHOST brand to accelerate its market share and what scale benefits GHOST provides to KDP's convenience store channel business.
Answer
CEO Timothy Cofer cited the successful C4 partnership as a playbook for GHOST, where KDP doubled the business, distribution, and display activity. He highlighted that KDP offers R&D, marketing, and commercial capabilities. Cofer quantified that GHOST will add nearly 20% more scale to KDP's small-format channel footprint, significantly boosting the economics of the entire DSD network.