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    Brett Cooper

    Senior Analyst and Co-Head of Global Consumer Staples Coverage at Consumer Edge Research

    Brett Cooper is a Senior Analyst and Co-Head of Global Consumer Staples Coverage at Consumer Edge Research, focusing on comprehensive analysis of leading global FMCG companies. He covers firms such as PepsiCo, Beiersdorf, and other major staples names, consistently providing actionable insights noted in industry publications for their depth on sector performance. With a career anchored at Consumer Edge since at least 2016, Cooper has helped shape the firm's reputation for proprietary data-driven consumer sector research, and previously gained experience at other firms including Blue Fletch. An NYU graduate, he is recognized for his expertise but specific metrics such as analyst rankings or FINRA licenses are not publicly detailed.

    Brett Cooper's questions to Keurig Dr Pepper (KDP) leadership

    Brett Cooper's questions to Keurig Dr Pepper (KDP) leadership • Q3 2024

    Question

    Brett Cooper asked what Keurig Dr Pepper brings to the GHOST brand to accelerate its market share and what scale benefits GHOST provides to KDP's convenience store channel business.

    Answer

    CEO Timothy Cofer cited the successful C4 partnership as a playbook for GHOST, where KDP doubled the business, distribution, and display activity. He highlighted that KDP offers R&D, marketing, and commercial capabilities. Cofer quantified that GHOST will add nearly 20% more scale to KDP's small-format channel footprint, significantly boosting the economics of the entire DSD network.

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