Brian Pitz's questions to Roblox Corp (RBLX) leadership • Q2 2025
Question
Brian Pitz asked about the impact of 'Grow a Garden' on new customer acquisition, the stickiness of these new users, and whether recent viral hits are successfully attracting an older demographic.
Answer
Founder and CEO David Baszucki confirmed that hits like 'Grow a Garden' have universal appeal and are helping attract older users, contributing to the ongoing growth in the 13+ demographic. CFO Naveen Chopra added that 'Grow a Garden' specifically skews older than the platform average and shows strong early signals of retention and sustainability due to its social nature and use of live ops.