Question · Q3 2025
Brian Pitz inquired about the strategy behind increasing the DevEx rate by 8.5% and how Roblox plans to continue driving economics to creators to fend off competition from other UGC platforms like Fortnite.
Answer
David Baszucki (CEO, Roblox) stated that Roblox focuses on its future, not competitors. He explained that creators evaluate platforms based on the DevEx rate, user volume, creative tools, and velocity of new experience creation. He emphasized Roblox's commitment to prudently maximizing creator earnings while balancing fiduciary duties, trust, safety, and operational costs.