Question · Q4 2025
Brian Pitz with BMO Capital Markets requested an update on Roblox's advertising ambitions and the potential growth contribution from advertising in 2026. He also asked for additional details on the age verification rollout, specifically addressing any challenges or adjustments made if the transition was not as smooth as anticipated.
Answer
David Baszucki, CEO, expressed excitement and pride in the age verification rollout, stating it has expanded internal thinking on being a unique all-ages platform and monitoring communication. He noted that the rollout revealed many optimization opportunities. Naveen Chopra, CFO, indicated that the advertising business is expected to show healthy growth in 2026 but will remain a modest contributor to the top line, requiring time to grow. Mr. Chopra emphasized a methodical approach to building out advertising products, integrating technology, and expanding inventory with creators.
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