Question · Q4 2025
Brian Pitz asked about the recovery of the CPG category, which has been challenging in past quarters, and requested additional color on specific growth drivers going forward that are key success factors for DoubleVerify's guidance range.
Answer
CFO Nicola Allais clarified that the CPG category performed well in 2025 due to new client acquisitions scaling, despite a client suspension at the beginning of the year. CEO Mark Zagorski outlined key growth catalysts: social tools (DV Authentic AdVantage, TikTok, Meta), the expansion of AI SlopStopper into social and walled gardens, continued investment in CTV (including expanding ABS Do Not Air lists to additional DSPs), and future opportunities as AI platforms scale advertising. He emphasized focusing on these faster-growing areas to drive overall growth.
Ask follow-up questions
Fintool can predict
DV's earnings beat/miss a week before the call


