Question · Q4 2025
Chad Larkin, representing Oppenheimer, questioned the stronger-than-expected advertising and other revenue performance in Q4, asking whether it was driven by better adoption or more favorable macro conditions.
Answer
CEO Chris Rogers explained that strong GTV performance, diversification across supply and demand, and growth from all advertiser segments (emerging, mid-market, large) fueled the 10% ad revenue growth. He highlighted the expansion of Carrot Ads to over 310 partners and the increase to over 9,000 active brands, alongside scaling off-platform partnerships.
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