Question · Q4 2025
Chris Brendler inquired about the exceptional momentum of Bullish's options business, its potential for continued growth, and how much larger it could become in 2026 compared to earlier expectations.
Answer
Tom Farley, Chairman and CEO, explained that Bullish's options business capitalized on the observation that crypto options were a tiny market relative to the broader crypto space, with a strong belief in its long-term growth. He attributed its rapid success to focusing on institutions in a regulated setting, utilizing a single global order book, and offering significant cross-margin offsets. He noted that open interest, volumes, and customer counts are all increasing, positioning Bullish as the clear number two Bitcoin options platform globally, with aspirations for number one. He believes there is substantial growth left, primarily from the overall expansion of the crypto options market rather than just market share gains.
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