Question · Q3 2025
Doug Arthur asked for color on The Athletic's performance, specifically if it was additive or in line with expectations. He also followed up on the surge in single product subscribers, inquiring about the conversion rate of these subscribers to higher-value products over time.
Answer
Meredith Kopit Levien, President and CEO, stated that The Athletic's performance continues to be very pleasing and on track, highlighting strong engagement, the addition of NFL footage, and its contribution to advertising. She explained that single products, including games, serve as an engine for audience and engagement, driving subscriptions to individual products or bundles, and proving valuable for multi-revenue stream monetization, particularly in advertising.