Question · Q3 2025
Elena Himona inquired about the drivers of TotalEnergies' marketing unit margin improvement, whether they are structural or temporary, and asked about the context and goals of recent partnerships for AI deployment and a global data platform.
Answer
Patrick Pouyanné, Chairman and CEO, attributed marketing margin improvement to a 'value over volume' strategy, divesting low-margin businesses and focusing on higher-margin activities, which he expects to continue structurally. On AI, he described a significant investment (over $350 million) in data platforms (with Amazon) and software deployment (with Cognite) to accelerate AI use, aiming for additional revenues from enhanced process control in oil fields and refineries, leveraging internal talent and potentially expanding in India.