Evan Karatzas's questions to News Corp (NWSA) leadership • Q3 2025
Question
Evan Karatzas of UBS followed up on the Dow Jones pricing strategy, asking about the resulting churn impact and any key learnings regarding the price elasticity of consumer subscriptions.
Answer
CEO Robert Thomson explained that the company is constantly learning about price elasticity through its AI-enhanced dynamic pricing system. He stated this allows them to identify different customer cohorts to manage elasticity and vulnerability. The ultimate goal, he said, is to reduce churn and maximize revenue by using the expertise and tools at their disposal.