Geoff Lowery's questions to Under Armour Inc (UAA) leadership • Q1 2025
Question
Geoff Lowery from Redburn asked for more detail on the brand's performance in EMEA and APAC, questioning how much was driven by market dynamics versus Under Armour's own reset activities.
Answer
CEO Kevin Plank characterized EMEA as the strongest region from a momentum standpoint, driven by authenticity in football and key wholesale partnerships, though they are proceeding cautiously due to the macro environment. He described APAC as more complicated, facing macro pressures and intense competition, requiring more attention from the home office. The upcoming Stephen Curry tour is seen as a key catalyst for the region.