Question · Q3 2025
Grant Sales asked about the reception of the Now Assist pricing change introduced earlier this year, the effectiveness of the current pricing model, and if the emergence of 'lighthouse accounts' could catalyze more Now Assist deals.
Answer
President, CPO, and COO Amit Zavery stated that the hybrid pricing model (subscription and consumption) for Now Assist has been very well received, offering flexibility and predictability. He confirmed it's the right structure and will be extended to other products. CEO Bill McDermott highlighted NVIDIA as a 'lighthouse account,' expressing pride in their use of ServiceNow, which serves as a strong reference for other customers.