Hyun Jin Cho's questions to Sweetgreen Inc (SG) leadership • Q1 2025
Question
Hyun Jin Cho, on behalf of Christine Cho from Goldman Sachs, asked about capital allocation priorities and the commitment to the 15-20% unit growth target amid a tougher macro environment. She also requested any early metrics on the new SG Rewards loyalty program.
Answer
CFO Mitch Reback affirmed the 15-20% unit growth algorithm remains intact, as the return on capital for new stores, especially those with an Infinite Kitchen, is still very strong. CEO Jonathan Neman shared that the new SG Rewards program is acquiring about 20,000 new members per week, with much of the conversion happening in-store, providing valuable data on a previously anonymous channel. He noted the team is already seeing promising opportunities to drive incremental visits through personalized journeys.