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Jessica Reif

Managing Director and Senior U.S. Media and Entertainment Analyst at Bank of America

Jessica Reif Ehrlich is a Managing Director and Senior U.S. Media and Entertainment Analyst at Bank of America Securities, specializing in equity research across major media and entertainment companies including Disney, Netflix, Warner Bros. Discovery, Paramount, Fox, Lionsgate, and Spotify. With a coverage portfolio of over 30 firms, she has maintained a 52% success rate and achieved an average return of 7.7% per recommendation, highlighted by calls such as a Spotify upgrade that saw substantial returns as the stock doubled. Reif Ehrlich joined Bank of America Securities over 30 years ago and is recognized in the Institutional Investor Hall of Fame for her long-term track record, industry insights, and influential research. She holds professional securities licenses and certifications consistent with her senior analyst position.

Jessica Reif's questions to COMCAST (CMCSA) leadership

Question · Q3 2025

Jessica Reif from Bank of America asked about Comcast's global scaling plans for Peacock given significant sports and content investments, and whether M&A is necessary for this or for NBCUniversal's competitive position. She also requested a detailed advertising outlook, including trends in cable and media, and the impact of programmatic advertising.

Answer

Mike Cavanagh, President of Comcast, reiterated that M&A is not necessary for NBCUniversal's competitive position, citing strong talent partnerships, successful sports programming (which is primarily market-by-market), and the unique portfolio of assets. He noted another strong advertising quarter, with revenue up 3% (excluding Olympics), driven by sports like Sunday Night Football and increased programmatic and digital advertising, particularly for Peacock. Dave Watson, CEO of Comcast, concurred on similar advertising trends.

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Question · Q3 2025

Jessica Reif asked about Comcast's global scaling plans for Peacock, given significant sports and content investments, and whether M&A is necessary for global expansion. She also inquired about NBCUniversal's competitive position without M&A. Additionally, she asked for a detailed advertising outlook, including trends in cable and media, and the impact of programmatic advertising.

Answer

Mike Cavanagh (President, Comcast) reiterated that M&A is not necessary for NBCUniversal's competitive position, emphasizing the strength of its talent partnerships, sports portfolio (primarily U.S.-focused), and the balance between linear and digital advertising. He noted strong advertising performance, up 3% excluding Olympics, driven by sports like Sunday Night Football, and significant growth in Peacock's advertising revenue, which accounted for a third of NBC's total upfront commitments. Dave Watson (CEO, Comcast) confirmed similar advertising trends on the cable side.

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