Joe Feldman's questions to Grayscale Ethereum Mini Trust ETF (ETH) leadership • Q2 2021
Question
Joe Feldman inquired about the primary drivers behind the strong January order growth, asking if it was due to stimulus, marketing, or new customer acquisition. He also asked about the company's promotional strategy and the current customer lead time for a custom sofa.
Answer
Chairman & CEO Farooq Kathwari attributed the strong demand to the company's brand quality and increased consumer interest in home furnishings. He noted that Ethan Allen has intentionally maintained promotional savings of up to 25% to attract new clients, which has successfully increased their customer base. Despite these discounts, he explained that margins have improved due to operational efficiencies and a more cost-effective shift to digital marketing. Kathwari stated that the current lead time for a custom sofa has been reduced to approximately 8-9 weeks.