John Heinbockel's questions to FIVE BELOW (FIVE) leadership • Q2 2025
Question
John Heinbockel from Guggenheim Securities inquired about the store layout, asking if 'Five Beyond' items in Home and Tech would be moved in-line from the back of the store, and also asked about the strategy for 'chase products' and closeouts for the holiday season.
Answer
CEO Winnie Park confirmed that the back of the store is now being used for major seasonal statements like Halloween and Holiday, with more 'Five Beyond' items being integrated in-line to maintain flexibility. She reiterated that chasing hot trends and leveraging opportunistic closeouts remain core components of the product strategy.