Joyce Ju's questions to JD.Com Inc (JD) leadership • Q2 2025
Question
Joyce Ju of Bank of America requested more details on the significant user and traffic growth in Q2, including user profiles, retention, and future growth strategies. She also asked about the bottom-line outlook, specifically how management budgets for growth investments and the expected impact on profit margins.
Answer
Management, via a moderator, attributed the over 40% YoY growth in active customers and shopping frequency to both core retail enhancements and the launch of JD Food Delivery, which attracted younger users. While short-term margins may fluctuate due to these investments, the long-term goal of a high-single-digit profit margin remains intact, driven by supply chain efficiency, improved category profitability, and the growth of the 3P ecosystem.