Question · Q4 2025
Kaumil S. Gajrawala asked about the specific impact of the OWYN product issue on the brand's narrative and the actions being taken beyond incremental marketing to address any brand perception challenges.
Answer
President and CEO Geoff Tanner reiterated that the OWYN product issue is largely resolved, with new, stable products shipping since August, and the impact was on less than 10% of product. He acknowledged the issue affected consumption and ratings/reviews, leading to overinvestment in affected channels to drive trial and restore ratings. Tanner emphasized confidence in OWYN's quick recovery, noting its mid-teens growth even with the issue, and highlighted significant marketing investments, distribution opportunities, and disruptive innovation plans.