Keegan Cox's questions to BUILD-A-BEAR WORKSHOP (BBW) leadership • Q2 2025
Question
Keegan Cox of D.A. Davidson Companies questioned the implied slowdown in the second-half guidance, asking if it suggested weaker margins. He also inquired about the momentum with new partner-operated locations and any differences in the customer base compared to corporate stores.
Answer
CFO & President Voin Todorovic clarified that the guidance reflects tougher year-over-year comparisons and nearly $16 million in headwinds from tariffs and labor costs, despite which the company expects to approach or beat last year's record profitability. Chief Operations & Experience Officer J. Christopher Hurt added that partner momentum is strong, driven by the brand's global power, social media reach, and significant user-generated content, which creates a consistent guest experience worldwide.