Question · Q3 2026
Keegan Cox inquired about any customer trade-down towards lower-priced products like Mini Beans during the government shutdown-related slowdown, the spending patterns of kids versus adult customers, and the company's strategy and competitive outlook for wholesaling Mini Beans in other retail environments.
Answer
CFO Voin Todorovic acknowledged a slowdown in October due to the government shutdown and a tough comparison to a strong Bluey license launch last year, but noted a rebound in November with record Black Friday sales. He stated that while Mini Beans are growing, high-priced items like "jumbos" are also selling well, indicating no clear trade-down, with strong dollar per transaction and conversion rates. CEO Sharon John added that wholesaling Mini Beans leverages the brand's halo effect and equity, positioning them as quality, branded products that stand out against generic plush competition in new retail environments.
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