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D.a. Davidson & Co.

CIK:0001080107
Asset Manager
$24B AUM
1,533 holdings
Great Falls, MT, United States
Founded:1935
1,400 employees
Latest filing:Sep 30, 2025

D.A. Davidson & Co. is an employee-owned financial services company headquartered in Great Falls, Montana. Founded in 1935, it operates as a national broker-dealer and SEC-registered investment adviser offering wealth management, equity capital markets, investment banking, fixed income capital markets, and trust services through its multiple divisions. The firm has approximately 1,400 employees and dozens of branches across the U.S., serving individuals, plan sponsors, banks, corporations, institutions, and municipalities.

Investment Strategy

D.A. Davidson & Co. provides personalized portfolio management with strategies meticulously tailored to the financial profiles and objectives of its clients. The firm employs a consultative approach that assesses each client’s risk tolerance, resources, and goals to develop individualized plans. For institutional clients such as retirement plans and plan sponsors, D.A. Davidson advises strictly in accordance with investment policy statements, offering investment selection and monitoring services as a fiduciary without discretionary management. The firm's investment philosophy emphasizes long-term, multigenerational wealth preservation, disciplined advice, and a client-focused, values-driven approach.

Latest 13F Filing Activity

D.a. Davidson & Co. filed their most recent 13F report on Sep 30, 2025 disclosing 1,480 equity positions and 22 options positions with a total 13F market value of $16B. The fund increased holdings in Vanguard Index FDS, Vanguard Index FDS, Apple Inc. among other positions. D.a. Davidson & Co. reduced exposure to Novartis AG, Fiserv Inc., Costco WHSL Corp. New among others.

Top Buys
V
VUGVANGUARD INDEX FDS
+$80.0M
V
VTVVANGUARD INDEX FDS
+$79.6M
A
AAPLAPPLE INC
+$79.5M
I
IXUSISHARES TR
+$61.5M
N
NVDANVIDIA CORPORATION
+$34.3M
Top Sells
N
NVSNOVARTIS AG
-$11.2M
F
FIFISERV INC
-$8.7M
C
COSTCOSTCO WHSL CORP NEW
-$7.3M
N
NOBLPROSHARES TR
-$7.2M
P
PYPLPAYPAL HLDGS INC
-$6.4M

Top Holdings

V
VTVVANGUARD INDEX FDS
+6.5%$1.02B
V
VUGVANGUARD INDEX FDS
+5.4%$850.8M
I
IXUSISHARES TR
+4.0%$629.3M
A
AGGISHARES TR
+2.9%$461.0M
M
MSFTMICROSOFT CORP
+2.8%$432.3M

Equity Positions (1,480)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
V
VTV
VANGUARD INDEX FDS6.51%$1.02B5,458,462$98.06$186.49+$79.6M
V
VUG
VANGUARD INDEX FDS5.44%$850.8M1,773,973$121.36$479.61+$80.0M
I
IXUS
ISHARES TR4.03%$629.3M7,620,987$59.02$82.58+$61.5M
A
AGG
ISHARES TR2.95%$461.0M4,598,418$103.92$100.25+$22.7M
M
MSFT
MICROSOFT CORP2.77%$432.3M834,601$145.50$517.95+$25.1M

Options Positions (10)

TickerSecurityActionTypeNotional ValueContractsUnderlying PricePremium PaidChange (Contracts)Change (Value)
T
TSLA
TESLA INCSold
Call
$1.1M0$444.72$281.64-0.2+$136.7K
P
PLTR
PALANTIR TECHNOLOGIES INCNew
Put
$77.3K1$182.42$182.41+0.7+$77.3K
C
COF
CAPITAL ONE FINL CORPNew
Put
$77.8K0$212.58$212.55+0.2+$77.8K
A
ALLY
ALLY FINL INCNew
Put
$38.0K1$39.20$39.20+0.6+$38.0K
Q
QQQ
INVESCO QQQ TRNew
Put
$20.1K0$600.37$600.33+0.15+$20.1K

Industry Allocation

SERVICES-PREPACKAGED SOFTWARE
+4.3%
SEMICONDUCTORS & RELATED DEVICES
+3.4%
PHARMACEUTICAL PREPARATIONS
+2.8%
ELECTRONIC COMPUTERS
+2.5%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+2.2%