Apple Inc. (AAPL) is a global technology company that designs, manufactures, and markets a wide range of consumer electronics, software, and services. The company is known for its innovative products and operates in highly competitive markets characterized by rapid technological advancements. Apple sells smartphones, personal computers, tablets, wearables, and a variety of services, including digital content and payment solutions.
- iPhone - Develops and sells a line of smartphones based on the iOS operating system, known for their advanced features and user-friendly interface.
- Services - Offers a variety of services including digital content platforms, cloud services, and payment solutions, contributing significantly to Apple's business.
- Wearables, Home, and Accessories - Produces smartwatches, wireless headphones, media streaming devices, and smart speakers, enhancing the Apple ecosystem.
- Wearables - Includes products like the Apple Watch and AirPods, as well as the Apple Vision Pro spatial computer.
- Home - Features products such as Apple TV and HomePod smart speakers.
- Mac - Designs and sells personal computers, including laptops and desktops, running on macOS.
- iPad - Offers a line of multipurpose tablets based on iPadOS, catering to both personal and professional use.
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| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Tim Cook ExecutiveBoard | Chief Executive Officer (CEO) | Board Member at Nike, Inc.; Board Member at The National Football Foundation; Trustee at Duke University; Leadership Council Member at Malala Fund. | CEO of Apple since 2011, joined Apple in 1998. Previously COO and EVP of Worldwide Sales and Operations. Oversaw Apple's market cap growth by over $3 trillion. | View Report → |
Deirdre O’Brien Executive | SVP, Retail + People | None reported. | Leads Apple’s retail and online teams and People team. Joined Apple in 1988. Previously VP of People and VP of Operations. | View Report → |
Jeff Williams Executive | Chief Operating Officer (COO) | None reported. | COO since 2015. Oversees worldwide operations, customer service, and Apple Watch development. Joined Apple in 1998. | View Report → |
Kate Adams Executive | SVP, General Counsel, and Secretary | None reported. | General Counsel since 2017. Oversees legal matters, including corporate governance, litigation, and compliance. Former General Counsel at Honeywell International. | View Report → |
Kevan Parekh Executive | Chief Financial Officer (CFO) | None reported. | CFO since January 2025. Joined Apple in 2013. Previously VP of Financial Planning and Analysis and VP of Worldwide Finance for Sales, Marketing, and Retail. | View Report → |
Alex Gorsky Board | Director | Board Member at IBM; Board Member at JPMorgan Chase & Co.; Board Member at Travis Manion Foundation; Board Member at National Academy Foundation. | Director since 2021. Former Chairman and CEO of Johnson & Johnson. Expertise in health and technology. | |
Andrea Jung Board | Director | President and CEO of Grameen America LLC; Board Member at Rockefeller Capital Management; Board Member at Unilever PLC; Board Member at Wayfair Inc.. | Director since 2008. Former CEO of Avon Products. Expertise in brand marketing and consumer products. | |
Art Levinson Board | Chair of the Board | CEO of Calico; Board Member at Broad Institute of MIT and Harvard; Board of Scientific Consultants at Memorial Sloan Kettering Cancer Center. | Chair of Apple’s Board since 2000. Former CEO and Chairman of Genentech. Recognized for contributions to science and technology. | |
Monica Lozano Board | Director | Board Member at Bank of America Corporation; Board Member at Target Corporation; Chair of the Board of Weingart Foundation. | Director since 2021. Former CEO of College Futures Foundation. Expertise in media, marketing, and strategic planning. | |
Ron Sugar Board | Director | Board Member at Amgen Inc.; Board Member at Chevron Corporation; Board Member at Uber Technologies, Inc.; Trustee at University of Southern California. | Director since 2010. Former Chairman and CEO of Northrop Grumman. Expertise in financial management and global operations. | |
Sue Wagner Board | Director | Board Member at BlackRock, Inc.; Board Member at Samsara Inc.; Trustee at Wellesley College; Board Member at Color Health, Inc.. | Director since 2014. Co-founder of BlackRock, Inc. Expertise in financial services and global business. | |
Wanda Austin Board | Director | Board Member at Amgen Inc.; Board Member at Chevron Corporation; Co-founder of MakingSpace, Inc.; Member of American Energy Innovation Council. | Director since 2024. Former CEO of The Aerospace Corporation. Expertise in technology, cybersecurity, and public policy. |
- With Services revenue reaching a $100 billion run rate, can you elaborate on the sustainability and growth prospects of the recurring versus transactional components, and how competitive pressures might affect these segments?
- Given that peers are significantly increasing their R&D investments in AI, do you believe reallocating existing resources is adequate, or should Apple increase its R&D spending beyond the current 7% to 8% of sales to fully capitalize on AI opportunities?
- Despite your large installed base, services like Apple Music, News, Arcade, and Fitness are not leading in their markets; what strategies do you have to enhance their competitiveness, and is the decision to keep them non-cross-platform limiting their growth potential?
- You've maintained around $50 billion in net cash despite pledges to achieve a net neutral cash position; how do you plan to utilize this cash effectively, and are there more aggressive investment opportunities you're considering instead of increasing shareholder returns?
- Considering economic uncertainties and geopolitical tensions in China, how do you plan to mitigate potential risks in this crucial market, and what impact might these factors have on your future growth strategies there?
Research analysts who have asked questions during Apple earnings calls.
Amit Daryanani
Evercore
4 questions for AAPL
David Vogt
UBS Group AG
4 questions for AAPL
Erik Woodring
Morgan Stanley
4 questions for AAPL
Michael Ng
Goldman Sachs
4 questions for AAPL
Samik Chatterjee
JPMorgan Chase & Co.
4 questions for AAPL
Wamsi Mohan
Bank of America Merrill Lynch
4 questions for AAPL
Atif Malik
Citigroup Inc.
3 questions for AAPL
Benjamin Reitzes
Melius Research
3 questions for AAPL
Richard Kramer
Arete Research
3 questions for AAPL
Sreekrishnan Sankarnarayanan
Wolfe Research, LLC
3 questions for AAPL
Aaron Rakers
Wells Fargo
2 questions for AAPL
Benjamin Bollin
Cleveland Research Company
1 question for AAPL
Ben Reitzes
Melius Research LLC
1 question for AAPL
Krish Sankar
TD Cowen
1 question for AAPL
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Undisclosed | 2022 | Apple completed business acquisitions totaling $306 million in fiscal year 2022; however, no further details on strategic rationale, specific assets, or notable terms were provided. |
Recent press releases and 8-K filings for AAPL.
- Goldman Sachs expects Apple to announce new, thinner iPhone 17 models on September 9 with a $50 price increase.
- Jim Cramer views the upcoming iPhone 17 as a buy, suggesting sellers who exited around $180 may have underestimated Apple’s pipeline.
- Reports note Apple is making a renewed push into radio services after losing share to Spotify since 2020.
- Cramer anticipates Apple’s AI strategy will soon improve Siri’s performance, addressing current shortcomings.
- Apple executives debated acquiring Paris-based Mistral AI and U.S.-based Perplexity, with Eddy Cue as the strongest advocate and Craig Federighi favoring in-house development.
- Mistral AI (founded 2023) focuses on smaller, efficient large language models; Perplexity offers an AI search engine with transparent, cited responses.
- Apple has completed approximately seven smaller AI-related acquisitions in 2025, reflecting a cautious stance that avoids multi-billion-dollar deals.
- Ongoing internal competition among Apple’s AI teams underscores a preference to build technology internally over large-scale acquisitions.
- XAI and X filed a lawsuit against Apple and OpenAI, accusing them of colluding to maintain monopolies in the smartphone and generative AI markets.
- OpenAI characterized Musk’s filing as “consistent with his ongoing pattern of harassment”.
- The case heightens scrutiny on Apple’s App Store control amid ongoing legislation targeting the digital marketplace.
- Observers say Apple’s privacy-centric AI approach may hinder its development of next-generation digital assistants compared to rivals.
- Apple is exploring a partnership with Google Gemini to overhaul Siri, aiming for a 2026 launch.
- Internal research shows Siri’s AI is about two and a half years behind rivals, with 25–30% lower accuracy and speed compared to ChatGPT.
- Google is training a custom Gemini model for deployment on Apple’s private cloud compute setup, but Apple has yet to decide between in-house development and external partnerships.
- News of the potential deal drove Alphabet shares up ~3% to a record high and Apple shares up ~1.5%, indicating investor approval.
- Coffee prices spiked 14.5% in July YoY amid Brazil tariffs, with Starbucks’ $1 billion annual bean purchases and a 10% price jump potentially reducing EPS by ~3%, while Dutch Bros faces an even larger per-share impact.
- Apple first hit a $2 trillion market cap in 2020; its valuation now stands at $3.4 trillion, having been overtaken by Microsoft and Nvidia (each at $4 trillion in July 2025).
- The active device install base exceeds 2.3 billion units as of January 2025, underscoring Apple’s ecosystem moat.
- Key challenges include a DOJ antitrust lawsuit, underperforming Vision Pro headset, and early-stage AI integration; investors look to the September launch of the iPhone 17 (including a rumored “Air” model) and a possible 2026 foldable to sustain hardware-driven growth.
- Portnoy Law Firm files a class action representing Apple investors who bought securities June 10, 2024 – June 9, 2025, with deadline to file lead plaintiff motion August 19, 2025.
- Complaint alleges Apple misrepresented the timeline for advanced AI Siri features—unlikely to debut on iPhone 16—thereby overstating sales outlook and financial projections.
- Cited catalysts for stock declines include the March 7, 2025 Siri update delay; March 12, 2025 price target cut from $275 to $252; April 3, 2025 WSJ criticism; and June 9, 2025 WWDC no significant AI updates.
- Investors can contact Lesley F. Portnoy for a complimentary case evaluation at no cost.
- Raised $100 million to expand into the medical sector and international markets, targeting FDA approval for sleep apnea features and a hot flash cooling mode for menopause support.
- Filing for FDA clearance to diagnose and mitigate light to mild sleep apnea through bed elevation and posture adjustments, potentially replacing CPAP machines for some users.
- Developing an AI-driven “sleep agent” that leverages historical sleep data and Apple Health inputs to simulate and optimize nightly sleep environments in real time.
- Introducing a “longevity twin” feature creating digital replicas to forecast health outcomes 10–20 years ahead and deliver personalized wellness recommendations.
- Smart mattress systems start at $3,000, with a portfolio strategy planned to roll out lower-priced and premium models over time.
- In Q2 2025, Apple’s U.S. smartphone market share fell from 56% to 49%, while Samsung rose from 23% to 31% on the strength of foldable models.
- Apple’s shares declined by 7.5% in 2025, underperforming most U.S. megacap tech peers amid shifting market dynamics.
- Samsung’s Galaxy Z Fold 7 and Z Flip 7, featuring AI-driven features and enhanced multitasking, dominated the premium segment, underscoring Apple’s cautious “late-mover” approach.
- Apple is reportedly developing its own foldable iPhone slated for 2026 launch, likely priced around $1,999 to compete at the top end.
- The Swatch Group’s profit fell nearly 90% in the first half of 2025, driven by a weakening Chinese market that accounts for 27% of sales.
- In August 2025, the US imposed a 39% tariff on Swiss watch imports, compounding pricing pressures after years of luxury price increases.
- The Hayek family and related parties control 44% of voting rights, and an activist investor’s bid for a board seat was defeated, highlighting governance constraints.
- Swatch’s focus on mid-range brands has left it behind as consumers gravitate toward luxury watches, and its product pipeline has lacked the buzz of past hits.
- Class Period spans June 10, 2024 to June 9, 2025, with a lead plaintiff motion deadline of August 19, 2025 for affected Apple investors.
- Lawsuit alleges Apple made false or misleading statements about integrating advanced AI into Siri—claims that the promised features would be in iPhone 16 and that financial outlooks were overstated.
- According to the complaint, Apple’s stock fell following: the March 7, 2025 Siri update delay; Morgan Stanley’s March 12 price-target cut; an April 3 WSJ critique of undelivered AI; and the lack of AI updates at WWDC on June 9, 2025.