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Apple (AAPL)

Earnings summaries and quarterly performance for Apple.

Recent press releases and 8-K filings for AAPL.

Apple AI chief Giannandrea steps down, Subramanya named successor
AAPL
Management Change
Hiring
  • John Giannandrea, Apple’s Senior VP for Machine Learning and AI Strategy, is stepping down and will serve as an advisor until spring 2026.
  • Amar Subramanya, former Microsoft VP of AI and 16-year Google veteran, will become Apple’s Vice President of AI, reporting to Craig Federighi.
  • Subramanya will lead teams for foundational AI models, machine learning research, and AI safety as Apple aims to bolster its AI capabilities against competitors like OpenAI and Google.
  • The leadership change comes amid mixed reception and delays for Apple Intelligence and Siri enhancements, with improved Siri now postponed to 2026.
6 days ago
Apple set to retake leading smartphone market spot in 2025
AAPL
Product Launch
Revenue Acceleration/Inflection
  • Apple is poised to become the world’s largest smartphone maker in 2025 for the first time since 2011, driven by the successful launch of the iPhone 17 series and a surge in consumer upgrades.
  • Counterpoint Research forecasts 10% iPhone shipment growth for 2025 versus 4.6% for Samsung, lifting Apple’s market share to 19.4% amid a 3.3% overall market expansion.
  • In the first month of iPhone 17 availability, Apple’s sales rose 22%, while the broader smartphone market declined by 2.7%; October iPhone sales were up 37% year-over-year versus an 8% market increase.
  • Apple plans to sustain its lead with a foldable iPhone and a budget iPhone 17e in 2026, followed by a major design refresh in 2027 to extend its dominance through 2029.
Nov 25, 2025, 6:01 PM
Apple increases succession planning amid Tim Cook retirement prospects
AAPL
CEO Change
Board Change
Management Change
  • Apple is intensifying its CEO succession planning as Tim Cook, who has no mandatory retirement age but is 65, may step down as soon as next year.
  • The leading internal candidate is John Ternus, senior vice president of Hardware Engineering, noted for his role in the transition to Apple Silicon and flagship device development.
  • Other potential successors include Craig Federighi (software engineering), Eddy Cue (services), and Greg Joswiak (marketing).
  • Succession efforts accelerated following the departure of former COO and top contender Jeff Williams.
  • Apple’s board underscores the company’s strong financial health, citing an operating margin of 31.97%, current ratio of 0.89, and Altman Z-Score of 10.83.
Nov 25, 2025, 2:23 AM
Apple plans iOS 27 update prioritizing stability and AI enhancements
AAPL
Product Launch
  • Apple is adopting a Snow Leopard-style focus on software quality, stability, and performance across iOS 27, macOS 27, and related platforms to reduce bugs and bloat.
  • The update will introduce AI-driven features, including a visual overhaul of Siri, a new AI-powered search called World Knowledge Answers, and personalized health coaching in Health+.
  • Apple will integrate a custom version of Google's Gemini AI model into its private cloud to power iOS 27's AI capabilities while keeping user data within its controlled environment.
  • The groundwork laid in iOS 27 aims to support future hardware innovations, such as foldable iPhones, by establishing a more stable software foundation.
Nov 23, 2025, 1:06 PM
Apple captures 25% China smartphone market share
AAPL
Revenue Acceleration/Inflection
Product Launch
  • 25% market share in China for the iPhone, up 37% year-over-year in October 2025, driven by strong demand for the iPhone 17 series.
  • All three iPhone 17 variants saw mid-to-high double-digit growth, especially the base model, with new models accounting for >80% of unit sales.
  • Rising average selling prices for new iPhone models are expected to further amplify revenue growth in the region.
  • Competitors: Xiaomi climbed to No. 2 and OPPO grew 19% year-over-year, while Huawei's sales declined 19% due to no new releases.
  • Analysts anticipate continued momentum, potentially leading to Apple's best-ever December quarter.
Nov 18, 2025, 5:34 AM
Apple to adopt biannual iPhone launch cycle
AAPL
Product Launch
New Projects/Investments
  • Apple will shift from an annual fall iPhone launch to a two-phase biannual release cycle starting in 2026, aiming to smooth revenue and ease pressure on engineering, marketing, and suppliers.
  • High-end models (iPhone 18 Pro, 18 Pro Max, and the first foldable) are scheduled for fall 2026, while the standard iPhone 18, iPhone 18e, and an updated iPhone Air will arrive in spring 2027, expanding the lineup to five or six new models annually.
  • Other Apple product lines—including Macs, iPads, and smart-home devices—will shift to spring launches under the new cadence to balance demand and smooth revenue across portfolios.
  • The iPhone Air is expected to serve as a lower-volume testbed, potentially featuring a 2-nanometer A20 chip and a second rear camera, per leaked reports.
Nov 16, 2025, 4:14 PM
Apple holdings trimmed by Berkshire Hathaway as it invests $4.3B in Alphabet
AAPL
New Projects/Investments
  • Berkshire Hathaway established a $4.3 billion stake in Alphabet, now its 10th largest equity holding.
  • The new Alphabet position exceeds Berkshire’s Amazon investment but is smaller than its Apple holdings, which still account for 24% of its portfolio.
  • Berkshire sold nearly 15% of its Apple shares this quarter, cutting its stake from 905 million to 238.2 million shares.
  • In contrast, Pershing Square Capital Management reduced its Alphabet Class A shares by 10% during the same period.
Nov 14, 2025, 9:24 PM
Apple launches Mini Apps Partner Program with reduced 15% fee
AAPL
Product Launch
  • Apple introduced the Mini Apps Partner Program, offering developers a 15% commission rate on qualifying in-app purchases made through mini apps hosted inside larger native apps.
  • The program requires host apps to be distributed on iOS or iPadOS and mandates use of Apple’s In-App Purchase system, Advanced Commerce API, Declared Age Range API, and detailed metadata submissions for mini apps and purchases.
  • Apple negotiated with Tencent to apply the 15% fee to mini apps within WeChat, extending its fee system to super-app environments previously outside its control.
  • Developers participating in the App Store Small Business Program remain eligible, and Apple updated its App Review Guidelines to enforce age-appropriate content and verified age restrictions.
Nov 13, 2025, 4:29 PM
Apple partners with Google on $1B AI deal for Siri upgrade
AAPL
New Projects/Investments
  • Apple will pay Google $1 billion annually to integrate its 1.2 trillion-parameter Gemini AI model into Siri, running on Apple’s Private Cloud Compute to protect user privacy, with the update due in spring 2026 (iOS 26.4).
  • The Gemini model will power Siri’s summarizer and planner functions, while other Siri features remain on Apple’s in-house AI models; the integration excludes Google AI search embedding in Apple OS.
  • This partnership is an interim solution to enhance Siri’s multi-step planning and summarization capabilities as Apple develops its own advanced AI model.
  • Apple reshuffled AI leadership, transferring Siri development from AI chief John Giannandrea to software head Craig Federighi, with Mike Rockwell leading the assistant’s turnaround.
Nov 6, 2025, 1:43 AM
Apple adopts modest AI spending strategy
AAPL
New Projects/Investments
  • In fiscal 2025, Apple’s capital expenditures totaled $12.72 billion, well below rivals investing tens of billions in AI infrastructure.
  • The company uses a hybrid AI model, combining its own Private Cloud Compute chips with third-party computing resources.
  • Apple’s Services segment generated over $100 billion in annual revenue, outpacing its AI investments.
  • Capital expenditures rose 35% year-over-year, signaling a gradual increase in infrastructure spending.
Oct 31, 2025, 4:24 AM