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Apple Inc. is a leading technology company that designs, manufactures, and markets a wide range of consumer electronics, including smartphones, personal computers, tablets, wearables, and accessories, along with offering various related services . The company's product lines include the iPhone, Mac, iPad, and Wearables, Home, and Accessories, which are significant contributors to its revenue . In addition to hardware, Apple provides services such as advertising, AppleCare, cloud services, digital content, and payment services, which have become an increasingly important part of its business .
- iPhone - Develops and markets smartphones that are a major contributor to the company's revenue.
- Services - Offers a range of services including advertising, AppleCare, cloud services, digital content, and payment services, which have reached a new all-time high in revenue.
- Wearables, Home, and Accessories - Produces and sells wearables and home accessories, contributing significantly to the company's sales.
- Mac - Designs and sells personal computers that are a substantial part of the company's product offerings.
- iPad - Manufactures and markets tablets that are an important segment of the company's product line.
| Name | Position | External Roles | Short Bio | Start Date |
|---|---|---|---|---|
Tim Cook ExecutiveBoard | Chief Executive Officer (CEO) | Board Member at Nike, Inc.; Board Member at The National Football Foundation; Trustee at Duke University; Leadership Council Member at Malala Fund. | CEO of Apple since 2011, joined Apple in 1998. Previously COO and EVP of Worldwide Sales and Operations. Oversaw Apple's market cap growth by over $3 trillion. | 2011 |
Deirdre O’Brien Executive | SVP, Retail + People | None reported. | Leads Apple’s retail and online teams and People team. Joined Apple in 1988. Previously VP of People and VP of Operations. | 2019 |
Jeff Williams Executive | Chief Operating Officer (COO) | None reported. | COO since 2015. Oversees worldwide operations, customer service, and Apple Watch development. Joined Apple in 1998. | 2015 |
Kate Adams Executive | SVP, General Counsel, and Secretary | None reported. | General Counsel since 2017. Oversees legal matters, including corporate governance, litigation, and compliance. Former General Counsel at Honeywell International. | 2017 |
Kevan Parekh Executive | Chief Financial Officer (CFO) | None reported. | CFO since January 2025. Joined Apple in 2013. Previously VP of Financial Planning and Analysis and VP of Worldwide Finance for Sales, Marketing, and Retail. | 2025 |
Alex Gorsky Board | Director | Board Member at IBM; Board Member at JPMorgan Chase & Co.; Board Member at Travis Manion Foundation; Board Member at National Academy Foundation. | Director since 2021. Former Chairman and CEO of Johnson & Johnson. Expertise in health and technology. | 2021 |
Andrea Jung Board | Director | President and CEO of Grameen America LLC; Board Member at Rockefeller Capital Management; Board Member at Unilever PLC; Board Member at Wayfair Inc.. | Director since 2008. Former CEO of Avon Products. Expertise in brand marketing and consumer products. | 2008 |
Art Levinson Board | Chair of the Board | CEO of Calico; Board Member at Broad Institute of MIT and Harvard; Board of Scientific Consultants at Memorial Sloan Kettering Cancer Center. | Chair of Apple’s Board since 2000. Former CEO and Chairman of Genentech. Recognized for contributions to science and technology. | 2000 |
Monica Lozano Board | Director | Board Member at Bank of America Corporation; Board Member at Target Corporation; Chair of the Board of Weingart Foundation. | Director since 2021. Former CEO of College Futures Foundation. Expertise in media, marketing, and strategic planning. | 2021 |
Ron Sugar Board | Director | Board Member at Amgen Inc.; Board Member at Chevron Corporation; Board Member at Uber Technologies, Inc.; Trustee at University of Southern California. | Director since 2010. Former Chairman and CEO of Northrop Grumman. Expertise in financial management and global operations. | 2010 |
Sue Wagner Board | Director | Board Member at BlackRock, Inc.; Board Member at Samsara Inc.; Trustee at Wellesley College; Board Member at Color Health, Inc.. | Director since 2014. Co-founder of BlackRock, Inc. Expertise in financial services and global business. | 2014 |
Wanda Austin Board | Director | Board Member at Amgen Inc.; Board Member at Chevron Corporation; Co-founder of MakingSpace, Inc.; Member of American Energy Innovation Council. | Director since 2024. Former CEO of The Aerospace Corporation. Expertise in technology, cybersecurity, and public policy. | 2024 |
- With Services revenue reaching a $100 billion run rate, can you elaborate on the sustainability and growth prospects of the recurring versus transactional components, and how competitive pressures might affect these segments?
- Given that peers are significantly increasing their R&D investments in AI, do you believe reallocating existing resources is adequate, or should Apple increase its R&D spending beyond the current 7% to 8% of sales to fully capitalize on AI opportunities?
- Despite your large installed base, services like Apple Music, News, Arcade, and Fitness are not leading in their markets; what strategies do you have to enhance their competitiveness, and is the decision to keep them non-cross-platform limiting their growth potential?
- You've maintained around $50 billion in net cash despite pledges to achieve a net neutral cash position; how do you plan to utilize this cash effectively, and are there more aggressive investment opportunities you're considering instead of increasing shareholder returns?
- Considering economic uncertainties and geopolitical tensions in China, how do you plan to mitigate potential risks in this crucial market, and what impact might these factors have on your future growth strategies there?
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Undisclosed | 2022 | Apple completed business acquisitions totaling $306 million in fiscal year 2022; however, no further details on strategic rationale, specific assets, or notable terms were provided. |
Recent developments and announcements about AAPL.
Earnings
New Earnings (Q1 2025)
·Jan 31, 2025, 8:52 AMView full earnings summary →Apple’s Q1 FY25: iPhone 16 drove record upgrades, while Services soared 14% YoY to $26.3B, passing 1B paid subs. India clocked double-digit gains, offsetting China’s 11% drop. Most impactful trend: Services remain the key growth engine, fueling margins and engagement.
New Earnings (Q4 2024)
·Jan 24, 2025, 7:53 PMView full earnings summary →None
8-K Filings
8-K Filing
·Feb 25, 2025, 10:53 PMShareholder VoteView full 8-K filing →At its 2025 Annual Meeting, shareholders elected new directors and approved key proposals. Ernst & Young was ratified with 11.91B votes for vs 221M against. Executive compensation passed, while proposals on ethical AI and DEI were rejected.