Sign in

You're signed outSign in or to get full access.

Apple (AAPL)

--

Earnings summaries and quarterly performance for Apple.

Recent press releases and 8-K filings for AAPL.

Apple enables alternative app distribution and payments in Japan
AAPL
Product Launch
  • Apple will allow iOS developers in Japan to distribute apps via authorized alternative marketplaces and process payments outside Apple In-App Purchase, applying a Notarization baseline review in iOS 26.2 for security.
  • For App Store transactions, developers can integrate alternative payment methods or web links, while Apple retains a 10 % or 21 % App Store commission, an additional 5 % processing fee, 15 % store services commission (10 % for certain programs), and a 5 % Core Technology Commission for off-Store apps.
  • To protect minors, Apple mandates parental gates for users under 18, prohibits transaction web links for users under 13, and disallows links in the Kids category.
  • iOS 26.2 in Japan adds browser and search engine choice, default navigation app settings, support for alternative browser engines, and voice-app side-button launch APIs.
Dec 18, 2025, 1:00 AM
Apple faces potential loss of key chip executive
AAPL
Management Change
Executive Compensation
  • Johny Srouji has informed CEO Tim Cook he is seriously considering leaving Apple, a move that would significantly impact the company’s chip strategy.
  • Srouji has led Apple’s system-on-chip (SoC) development since around 2014, overseeing CPU, GPU, NPU, modem direction, packaging, and foundry negotiations with TSMC.
  • His potential exit follows a spate of senior departures and occurs amid intense competition for AI talent, particularly from Meta.
  • Apple has offered substantial compensation and even a potential chief technology officer role to retain him.
Dec 6, 2025, 5:55 PM
Apple AI chief Giannandrea steps down, Subramanya named successor
AAPL
Management Change
Hiring
  • John Giannandrea, Apple’s Senior VP for Machine Learning and AI Strategy, is stepping down and will serve as an advisor until spring 2026.
  • Amar Subramanya, former Microsoft VP of AI and 16-year Google veteran, will become Apple’s Vice President of AI, reporting to Craig Federighi.
  • Subramanya will lead teams for foundational AI models, machine learning research, and AI safety as Apple aims to bolster its AI capabilities against competitors like OpenAI and Google.
  • The leadership change comes amid mixed reception and delays for Apple Intelligence and Siri enhancements, with improved Siri now postponed to 2026.
Dec 1, 2025, 10:57 PM
Apple set to retake leading smartphone market spot in 2025
AAPL
Product Launch
Revenue Acceleration/Inflection
  • Apple is poised to become the world’s largest smartphone maker in 2025 for the first time since 2011, driven by the successful launch of the iPhone 17 series and a surge in consumer upgrades.
  • Counterpoint Research forecasts 10% iPhone shipment growth for 2025 versus 4.6% for Samsung, lifting Apple’s market share to 19.4% amid a 3.3% overall market expansion.
  • In the first month of iPhone 17 availability, Apple’s sales rose 22%, while the broader smartphone market declined by 2.7%; October iPhone sales were up 37% year-over-year versus an 8% market increase.
  • Apple plans to sustain its lead with a foldable iPhone and a budget iPhone 17e in 2026, followed by a major design refresh in 2027 to extend its dominance through 2029.
Nov 25, 2025, 6:01 PM
Apple increases succession planning amid Tim Cook retirement prospects
AAPL
CEO Change
Board Change
Management Change
  • Apple is intensifying its CEO succession planning as Tim Cook, who has no mandatory retirement age but is 65, may step down as soon as next year.
  • The leading internal candidate is John Ternus, senior vice president of Hardware Engineering, noted for his role in the transition to Apple Silicon and flagship device development.
  • Other potential successors include Craig Federighi (software engineering), Eddy Cue (services), and Greg Joswiak (marketing).
  • Succession efforts accelerated following the departure of former COO and top contender Jeff Williams.
  • Apple’s board underscores the company’s strong financial health, citing an operating margin of 31.97%, current ratio of 0.89, and Altman Z-Score of 10.83.
Nov 25, 2025, 2:23 AM
Apple plans iOS 27 update prioritizing stability and AI enhancements
AAPL
Product Launch
  • Apple is adopting a Snow Leopard-style focus on software quality, stability, and performance across iOS 27, macOS 27, and related platforms to reduce bugs and bloat.
  • The update will introduce AI-driven features, including a visual overhaul of Siri, a new AI-powered search called World Knowledge Answers, and personalized health coaching in Health+.
  • Apple will integrate a custom version of Google's Gemini AI model into its private cloud to power iOS 27's AI capabilities while keeping user data within its controlled environment.
  • The groundwork laid in iOS 27 aims to support future hardware innovations, such as foldable iPhones, by establishing a more stable software foundation.
Nov 23, 2025, 1:06 PM
Apple captures 25% China smartphone market share
AAPL
Revenue Acceleration/Inflection
Product Launch
  • 25% market share in China for the iPhone, up 37% year-over-year in October 2025, driven by strong demand for the iPhone 17 series.
  • All three iPhone 17 variants saw mid-to-high double-digit growth, especially the base model, with new models accounting for >80% of unit sales.
  • Rising average selling prices for new iPhone models are expected to further amplify revenue growth in the region.
  • Competitors: Xiaomi climbed to No. 2 and OPPO grew 19% year-over-year, while Huawei's sales declined 19% due to no new releases.
  • Analysts anticipate continued momentum, potentially leading to Apple's best-ever December quarter.
Nov 18, 2025, 5:34 AM
Apple to adopt biannual iPhone launch cycle
AAPL
Product Launch
New Projects/Investments
  • Apple will shift from an annual fall iPhone launch to a two-phase biannual release cycle starting in 2026, aiming to smooth revenue and ease pressure on engineering, marketing, and suppliers.
  • High-end models (iPhone 18 Pro, 18 Pro Max, and the first foldable) are scheduled for fall 2026, while the standard iPhone 18, iPhone 18e, and an updated iPhone Air will arrive in spring 2027, expanding the lineup to five or six new models annually.
  • Other Apple product lines—including Macs, iPads, and smart-home devices—will shift to spring launches under the new cadence to balance demand and smooth revenue across portfolios.
  • The iPhone Air is expected to serve as a lower-volume testbed, potentially featuring a 2-nanometer A20 chip and a second rear camera, per leaked reports.
Nov 16, 2025, 4:14 PM
Apple holdings trimmed by Berkshire Hathaway as it invests $4.3B in Alphabet
AAPL
New Projects/Investments
  • Berkshire Hathaway established a $4.3 billion stake in Alphabet, now its 10th largest equity holding.
  • The new Alphabet position exceeds Berkshire’s Amazon investment but is smaller than its Apple holdings, which still account for 24% of its portfolio.
  • Berkshire sold nearly 15% of its Apple shares this quarter, cutting its stake from 905 million to 238.2 million shares.
  • In contrast, Pershing Square Capital Management reduced its Alphabet Class A shares by 10% during the same period.
Nov 14, 2025, 9:24 PM
Apple launches Mini Apps Partner Program with reduced 15% fee
AAPL
Product Launch
  • Apple introduced the Mini Apps Partner Program, offering developers a 15% commission rate on qualifying in-app purchases made through mini apps hosted inside larger native apps.
  • The program requires host apps to be distributed on iOS or iPadOS and mandates use of Apple’s In-App Purchase system, Advanced Commerce API, Declared Age Range API, and detailed metadata submissions for mini apps and purchases.
  • Apple negotiated with Tencent to apply the 15% fee to mini apps within WeChat, extending its fee system to super-app environments previously outside its control.
  • Developers participating in the App Store Small Business Program remain eligible, and Apple updated its App Review Guidelines to enforce age-appropriate content and verified age restrictions.
Nov 13, 2025, 4:29 PM