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    Tim Cook

    Chief Executive Officer (CEO) at AApple Inc
    Board
    Since 2011
    Age
    64 years
    Education
    Holds a Bachelor of Science in Industrial Engineering from Auburn University and an MBA from Duke University.
    Tenure
    Joined Apple in March 1998 as Senior Vice President of Worldwide Operations, was promoted to COO in 2005, and became CEO in 2011.

    About

    Tim Cook is recognized as a values-driven leader with a strong foundation in operations and supply chain management gained from his early roles at companies such as IBM, Intelligent Electronics, and Compaq. His experience in these roles laid the groundwork for a disciplined approach to business and innovation that would later define his career at a leading technology company.

    Over the years, his progressive promotions and responsibility increases have been instrumental in streamlining a complex global supply chain and enhancing operational efficiency. His leadership has not only driven significant improvements in product development and market expansion but also set new standards for profitability and corporate performance.

    Outside the day-to-day responsibilities at Apple, he has broadened his influence through board memberships and philanthropic initiatives, emphasizing corporate social responsibility, privacy, security, and sustainability. These endeavors underscore a commitment to ethical business practices and have cemented his reputation as a forward-thinking executive in the global business community.

    $AAPL Performance Under Tim Cook

    Past Roles

    OrganizationRoleDate RangeDetails
    Apple Inc. Chief Operating Officer (COO) October 2005 to 2011 Became CEO in 2011
    Apple Inc. Executive Vice President, Worldwide Sales and Operations February 2002 to October 2005 N/A
    Apple Inc. Senior Vice President, Worldwide Operations, Sales, Service, and Support October 2000 to February 2002 N/A
    Apple Inc. Senior Vice President, Worldwide Operations March 1998 to October 2000 N/A

    External Roles

    OrganizationRoleDate RangeDetails
    NIKE, Inc. Board of Directors N/A N/A
    Duke University Board of Trustees N/A N/A
    Malala Fund Leadership Council N/A N/A

    Fixed Compensation

    Data from  FY 2024
    Component NameAmountPayment ScheduleAdditional Details
    Base Salary$3,000,000 AnnuallyRemained unchanged since 2016
    All Other Compensation$1,520,856 AnnuallyVarious forms of compensation not detailed further

    Performance Compensation

    Data from  FY 2024

    Cash Incentive Plan Opportunity

    MetricValue
    Threshold$3,000,000 (50% of target)
    Target$6,000,000 (100% of target)
    Maximum$12,000,000 (200% of target)
    MetricsNet sales and operating income, equally weighted
    Performance200% payout achieved as financial results exceeded targets
    ConditionsNo payout below threshold; linear interpolation between levels
    ModifierUp to ±10%; not applied since max payout reached
    Evaluation PeriodCalendar year 2024

    Equity Awards

    MetricValue
    Performance MetricRelative Total Shareholder Return (TSR) compared to S&P 500
    Threshold25th percentile (25% of target RSUs vest)
    Target55th percentile (100% of target RSUs vest)
    Maximum85th percentile (200% of target RSUs vest)
    Grant DateOctober 1, 2023
    Performance-Based RSUs219,030 RSUs; Fair Value: $45,588,904
    Time-Based RSUs73,010 RSUs; Fair Value: $12,500,042
    Vesting ScheduleTime-Based: Three equal annual installments over ~4.5 years; Performance-Based: vest on October 1, 2026
    Valuation ModelMonte-Carlo model used for performance RSUs; closing stock price based for time-based RSUs