Tim Cook
Chief Executive Officer (CEO) at AApple Inc
Board
Since December 2015
Age
61 years
Tenure
Joined Apple in June 1998 and progressed through roles including Senior Vice President, Operations and Head of Worldwide Procurement before being promoted to COO in December 2015.
Also at Apple Inc
DO
Deirdre O’Brien
SVP, Retail + People
JW
Jeff Williams
Chief Operating Officer (COO)
KA
Kate Adams
SVP, General Counsel, and Secretary
About
Jeff Williams has built a robust career in operations and engineering, starting his professional journey at IBM from 1985 to 1998 before joining Apple.
Since joining Apple in June 1998, he has played a pivotal role in streamlining the company’s operational processes and managing global logistics, having held senior roles that shaped the company’s supply chain and procurement strategies.
In December 2015, he was elevated to the role of COO, where his leadership has been central to major innovations, including the development of the Apple Watch and the expansion of health initiatives, underscoring his impact on the company’s strategic direction.
$AAPL Performance Under Tim Cook
Past Roles
| Organization | Role | Date Range | Details |
|---|---|---|---|
| AAPL | Senior Vice President, Operations | June 1998 - December 2015 | Held prior to promotion to COO |
| AAPL | Head of Worldwide Procurement | June 1998 - December 2015 | Held prior to promotion to COO |
| IBM | Various operations and engineering roles | 1985 - 1998 | Worked in various roles before joining AAPL |
Fixed Compensation
Data from FY 2024
| Component Name | Amount | Payment Schedule | Additional Details |
|---|---|---|---|
| Base Salary | $1,000,000 | Annual (2024) | Fixed base salary for 2024 |
| All Other Compensation | $20,737 | Annual (2024) | Includes various benefits and perquisites; detailed breakdown not provided |
Performance Compensation
Data from FY 2024
Performance-Based RSUs
| Metric | Details |
|---|---|
| Performance Metric | Relative TSR vs. S&P 500 |
| Evaluation Period | January 1, 2024 – December 31, 2026 |
| Vesting Conditions | 25th Percentile: 25% vesting; 55th Percentile: 100% vesting; 85th Percentile: 200% vesting; Negative TSR: capped at 100% |
| Grant Date | October 1, 2023 |
| Grant Date Fair Value | $12,157,041 |
| Target Number of RSUs | 58,408 |
| Maximum Number of RSUs | 116,816 |
| Vesting Date | October 1, 2026 |
| Dividend Equivalents | Included, subject to vesting conditions |
Cash Incentive Plan
| Metric | Details |
|---|---|
| Performance Metrics | Net Sales and Operating Income (each weighted equally) |
| Threshold Performance | 50% payout for each financial performance measure |
| Target Performance | 100% payout for each financial performance measure |
| Maximum Performance | 200% payout for each financial performance measure (cap applies) |
| Financial Goals (2024) | Net Sales: $391 billion; Operating Income: $123.2 billion |
| Additional Modifier | Adjustment based on Apple’s values and community initiatives up to ±10% |
| Additional Details | No specific grant date, fair value, vesting schedule, or grant date stock price details provided for the Cash Incentive Plan |