Tim Cook is recognized as a values-driven leader with a strong foundation in operations and supply chain management gained from his early roles at companies such as IBM, Intelligent Electronics, and Compaq. His experience in these roles laid the groundwork for a disciplined approach to business and innovation that would later define his career at a leading technology company.

Over the years, his progressive promotions and responsibility increases have been instrumental in streamlining a complex global supply chain and enhancing operational efficiency. His leadership has not only driven significant improvements in product development and market expansion but also set new standards for profitability and corporate performance.

Outside the day-to-day responsibilities at Apple, he has broadened his influence through board memberships and philanthropic initiatives, emphasizing corporate social responsibility, privacy, security, and sustainability. These endeavors underscore a commitment to ethical business practices and have cemented his reputation as a forward-thinking executive in the global business community.

$AAPL Performance Under Tim Cook

Past Roles

Organization	Role	Date Range	Details
Apple Inc.	Chief Operating Officer (COO)	October 2005 to 2011	Became CEO in 2011
Apple Inc.	Executive Vice President, Worldwide Sales and Operations	February 2002 to October 2005	N/A
Apple Inc.	Senior Vice President, Worldwide Operations, Sales, Service, and Support	October 2000 to February 2002	N/A
Apple Inc.	Senior Vice President, Worldwide Operations	March 1998 to October 2000	N/A

External Roles

Organization	Role	Date Range	Details
NIKE, Inc.	Board of Directors	N/A	N/A
Duke University	Board of Trustees	N/A	N/A
Malala Fund	Leadership Council	N/A	N/A

Fixed Compensation

Data from FY 2024

Component Name	Amount	Payment Schedule	Additional Details
Base Salary	$3,000,000	Annually	Remained unchanged since 2016
All Other Compensation	$1,520,856	Annually	Various forms of compensation not detailed further

Performance Compensation

Data from FY 2024

Cash Incentive Plan Opportunity

Metric	Value
Threshold	$3,000,000 (50% of target)
Target	$6,000,000 (100% of target)
Maximum	$12,000,000 (200% of target)
Metrics	Net sales and operating income, equally weighted
Performance	200% payout achieved as financial results exceeded targets
Conditions	No payout below threshold; linear interpolation between levels
Modifier	Up to ±10%; not applied since max payout reached
Evaluation Period	Calendar year 2024

Equity Awards

Metric	Value
Performance Metric	Relative Total Shareholder Return (TSR) compared to S&P 500
Threshold	25th percentile (25% of target RSUs vest)
Target	55th percentile (100% of target RSUs vest)
Maximum	85th percentile (200% of target RSUs vest)
Grant Date	October 1, 2023
Performance-Based RSUs	219,030 RSUs; Fair Value: $45,588,904
Time-Based RSUs	73,010 RSUs; Fair Value: $12,500,042
Vesting Schedule	Time-Based: Three equal annual installments over ~4.5 years; Performance-Based: vest on October 1, 2026
Valuation Model	Monte-Carlo model used for performance RSUs; closing stock price based for time-based RSUs