Deirdre O’Brien
About
Deirdre O’Brien has dedicated over 34 years to Apple, making a significant impact on the company’s operations and culture. She began her journey with Apple in July 1988 and has advanced through various strategic roles, helping shape the company’s approach to operations and employee engagement.
Her leadership tenure includes key appointments such as Vice President, Operations, and Vice President, People, before stepping into the role of Senior Vice President, Retail + People in February 2019. This position, which she held until May 2023 and was later resumed in October 2024, underscores her deep-rooted influence and vision in steering Apple’s retail and human resources strategies.
While there is no publicly available information regarding her personal background or academic credentials, her career narrative has been defined by a steadfast commitment to enhancing customer experiences and fostering a collaborative work environment at Apple. Her sustained leadership and innovative approach continue to inspire the company's ongoing evolution.
Past Roles
| Organization | Role | Date Range | Details |
|---|---|---|---|
| AAPL | Senior Vice President, Retail | Feb 2019 - May 2023 | Served in this role prior to promotion to SVP, Retail + People |
| AAPL | Vice President, People | N/A | Held this position before her promotion to Senior Vice President, Retail + People |
| AAPL | Vice President, Operations | N/A | Served in this role prior to her leadership in the People team |
Fixed Compensation
| Component Name | Amount | Payment Schedule | Additional Details |
|---|---|---|---|
| Base Salary | $1,000,000 | Annual | Fixed annual base salary for 2024 |
| Time-based RSUs (Stock Awards) | $22,157,075 | Annual (accounting fair value recognized in 2024) | Grant date fair value of time-based RSUs awarded in 2024 |
| All Other Compensation | $22,182 | Annual | Other compensation component for 2024 |
Performance Compensation
Performance-based RSUs (Stock Awards)
| Metric | Value |
|---|---|
| Performance Metric | Relative TSR vs. S&P 500 companies |
| Performance Period | 2024 through 2026 (3 years) |
| Vesting Schedule | October 1, 2026 (subject to relative TSR performance) |
| Vesting Thresholds & Percentages | 85th Percentile: 200%; 55th Percentile: 100%; 25th Percentile: 25%; Below 25th Percentile: 0% (with linear interpolation in between) |
| Grant Date | October 1, 2023 |
| Grant Date Fair Value | $12,157,041 |
| Target Number of RSUs | 58,408 |
| Threshold Number of RSUs | 14,602 |
| Maximum Number of RSUs | 116,816 |
| Additional Conditions | Includes dividend equivalent rights; granted under the Apple Inc. 2022 Employee Stock Plan |
Non-Equity Incentive Plan Compensation
| Metric | Value |
|---|---|
| Performance Metrics | Apple's net sales and operating income vs. predetermined financial goals |
| Payout Achievement | Exceeded maximum performance goals resulting in a payout at 200% of the target |
| Payout Threshold | $1,000,000 |
| Target Payout | $2,000,000 |
| Maximum Payout | $4,000,000 |
| Additional Details | Cash incentive; no vesting schedule or grant date fair value since it is not equity based |