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    Deirdre O’Brien

    SVP, Retail + People at AApple Inc
    Since February 2019
    Age
    58 years
    Tenure
    Joined Apple in July 1988 and has held multiple leadership roles including Vice President, Operations, Vice President, People, and Senior Vice President, Retail + People (initially from February 2019 to May 2023 and reappointed in October 2024).

    About

    Deirdre O’Brien has dedicated over 34 years to Apple, making a significant impact on the company’s operations and culture. She began her journey with Apple in July 1988 and has advanced through various strategic roles, helping shape the company’s approach to operations and employee engagement.

    Her leadership tenure includes key appointments such as Vice President, Operations, and Vice President, People, before stepping into the role of Senior Vice President, Retail + People in February 2019. This position, which she held until May 2023 and was later resumed in October 2024, underscores her deep-rooted influence and vision in steering Apple’s retail and human resources strategies.

    While there is no publicly available information regarding her personal background or academic credentials, her career narrative has been defined by a steadfast commitment to enhancing customer experiences and fostering a collaborative work environment at Apple. Her sustained leadership and innovative approach continue to inspire the company's ongoing evolution.

    Past Roles

    OrganizationRoleDate RangeDetails
    AAPL Senior Vice President, Retail Feb 2019 - May 2023 Served in this role prior to promotion to SVP, Retail + People
    AAPL Vice President, People N/A Held this position before her promotion to Senior Vice President, Retail + People
    AAPL Vice President, Operations N/A Served in this role prior to her leadership in the People team

    Fixed Compensation

    Data from  FY 2024
    Component Name Amount Payment Schedule Additional Details
    Base Salary$1,000,000AnnualFixed annual base salary for 2024
    Time-based RSUs (Stock Awards)$22,157,075Annual (accounting fair value recognized in 2024)Grant date fair value of time-based RSUs awarded in 2024
    All Other Compensation$22,182AnnualOther compensation component for 2024

    Performance Compensation

    Data from  FY 2024

    Performance-based RSUs (Stock Awards)

    Metric Value
    Performance MetricRelative TSR vs. S&P 500 companies
    Performance Period2024 through 2026 (3 years)
    Vesting ScheduleOctober 1, 2026 (subject to relative TSR performance)
    Vesting Thresholds & Percentages85th Percentile: 200%; 55th Percentile: 100%; 25th Percentile: 25%; Below 25th Percentile: 0% (with linear interpolation in between)
    Grant DateOctober 1, 2023
    Grant Date Fair Value$12,157,041
    Target Number of RSUs58,408
    Threshold Number of RSUs14,602
    Maximum Number of RSUs116,816
    Additional ConditionsIncludes dividend equivalent rights; granted under the Apple Inc. 2022 Employee Stock Plan

    Non-Equity Incentive Plan Compensation

    Metric Value
    Performance MetricsApple's net sales and operating income vs. predetermined financial goals
    Payout AchievementExceeded maximum performance goals resulting in a payout at 200% of the target
    Payout Threshold$1,000,000
    Target Payout$2,000,000
    Maximum Payout$4,000,000
    Additional DetailsCash incentive; no vesting schedule or grant date fair value since it is not equity based