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Deirdre O’Brien

SVP, Retail + People at Apple
Since February 2019
Age
58 years
Tenure
Joined Apple in July 1988 and has held multiple leadership roles including Vice President, Operations, Vice President, People, and Senior Vice President, Retail + People (initially from February 2019 to May 2023 and reappointed in October 2024).

Also at Apple

About

Deirdre O’Brien has dedicated over 34 years to Apple, making a significant impact on the company’s operations and culture. She began her journey with Apple in July 1988 and has advanced through various strategic roles, helping shape the company’s approach to operations and employee engagement.

Her leadership tenure includes key appointments such as Vice President, Operations, and Vice President, People, before stepping into the role of Senior Vice President, Retail + People in February 2019. This position, which she held until May 2023 and was later resumed in October 2024, underscores her deep-rooted influence and vision in steering Apple’s retail and human resources strategies.

While there is no publicly available information regarding her personal background or academic credentials, her career narrative has been defined by a steadfast commitment to enhancing customer experiences and fostering a collaborative work environment at Apple. Her sustained leadership and innovative approach continue to inspire the company's ongoing evolution.

Past Roles

OrganizationRoleDate RangeDetails
AAPL Senior Vice President, Retail Feb 2019 - May 2023 Served in this role prior to promotion to SVP, Retail + People
AAPL Vice President, People N/A Held this position before her promotion to Senior Vice President, Retail + People
AAPL Vice President, Operations N/A Served in this role prior to her leadership in the People team

Fixed Compensation

Data from  FY 2024
Component Name Amount Payment Schedule Additional Details
Base Salary$1,000,000AnnualFixed annual base salary for 2024
Time-based RSUs (Stock Awards)$22,157,075Annual (accounting fair value recognized in 2024)Grant date fair value of time-based RSUs awarded in 2024
All Other Compensation$22,182AnnualOther compensation component for 2024

Performance Compensation

Data from  FY 2024

Performance-based RSUs (Stock Awards)

Metric Value
Performance MetricRelative TSR vs. S&P 500 companies
Performance Period2024 through 2026 (3 years)
Vesting ScheduleOctober 1, 2026 (subject to relative TSR performance)
Vesting Thresholds & Percentages85th Percentile: 200%; 55th Percentile: 100%; 25th Percentile: 25%; Below 25th Percentile: 0% (with linear interpolation in between)
Grant DateOctober 1, 2023
Grant Date Fair Value$12,157,041
Target Number of RSUs58,408
Threshold Number of RSUs14,602
Maximum Number of RSUs116,816
Additional ConditionsIncludes dividend equivalent rights; granted under the Apple Inc. 2022 Employee Stock Plan

Non-Equity Incentive Plan Compensation

Metric Value
Performance MetricsApple's net sales and operating income vs. predetermined financial goals
Payout AchievementExceeded maximum performance goals resulting in a payout at 200% of the target
Payout Threshold$1,000,000
Target Payout$2,000,000
Maximum Payout$4,000,000
Additional DetailsCash incentive; no vesting schedule or grant date fair value since it is not equity based