Question · Q3 2025
Ken Wong of Oppenheimer & Co. questioned the slight decline in Revenue Per User (RPU) despite a focus on up-market customers and sought insight into future RPU trends. He also asked about the potential impact of declining SEO traffic on demand for web intelligence and core products, considering the company's AI tools for other channels.
Answer
Rami Myerson, Head of Investor Relations, clarified that RPU fluctuations are influenced by the addition of customers, particularly those below the average, emphasizing that increasing customer count for future land-and-expand opportunities is the primary focus. Or Offer, Co-Founder and CEO, countered that declining SEO traffic actually increases demand for Similarweb's solutions as companies seek to understand and compensate for traffic gaps. Maoz Lakovski, Chief Business Officer, added that they are actively investing in GEO/AEO offerings and seeing positive initial monetization from Web Intelligence 4.0.