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    Lillian Moffett

    Research Analyst at Raymond James

    Lillian Moffett is an Equity Research Analyst at Raymond James, contributing to the firm's insights in equity research as part of its analyst team. While her specific sector and company coverage, as well as public investment performance metrics or platform rankings, are not detailed in available sources, her current role centers on generating actionable research for clients. Moffett’s career timeline, prior experience, and professional credentials including securities licenses or FINRA registrations are not disclosed in accessible professional records. Her profile at Raymond James underlines her engagement in equity research, though further specifics about notable achievements or direct company coverage are not listed.

    Lillian Moffett's questions to OLAPLEX HOLDINGS (OLPX) leadership

    Lillian Moffett's questions to OLAPLEX HOLDINGS (OLPX) leadership • Q2 2025

    Question

    Lillian Moffett from Raymond James, on for Olivia Tong, asked for key learnings from the company's refreshed marketing strategy and inquired about the cadence of SG&A spending for the second half of the year.

    Answer

    CEO Amanda Baldwin detailed a three-stage marketing evolution: establishing a new brand baseline, launching the 'Design to Defy' platform with positive KPI results, and building a full-funnel content engine, which is still in progress. She emphasized that the marketing transformation is 'mid-build' and that the team, led by a CMO who recently marked her one-year anniversary, is continuously improving with each launch.

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    Lillian Moffett's questions to Waldencast (WALD) leadership

    Lillian Moffett's questions to Waldencast (WALD) leadership • Q3 2024

    Question

    Lillian Moffett, on for Olivia Tong, asked about the company's future plans for marketing spend and how that investment is allocated between the Milk Makeup and Obagi Medical brands.

    Answer

    Executive Michel Brousset confirmed that Waldencast will continue to increase marketing spend as a percentage of sales, as it is a core part of its growth model. He explained that the strategy is to reinvest operational and gross margin efficiencies into marketing and selling drivers to fuel top-line growth, which in turn delivers further operational leverage. He indicated they have not yet reached their target spending levels for either brand.

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