Question · Q4 2025
Matthew Bouley asked about Owens Corning's strategy to leverage its contractor pull-through model across other businesses and with home builders, inquiring if this represents a new enhancement and the specific benefits observed in roofing that the company aims to replicate.
Answer
Brian Chambers, Owens Corning's Chair and Chief Executive Officer, highlighted the successful roofing contractor engagement model (training, merchandising, marketing, digital support) as a blueprint. He detailed its application to lumber and building material dealers, resulting in a 38% increase in enrollments in 2025, and its expansion to home builders, creating significant pull-through demand and revenue opportunities for the company's integrated product offerings.
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