Question · Q4 2025
Matthew Bouley followed up on the build-to-rent (BFR) strategy, asking if there's an opportunity for more BFR given the executive order, and inquired about the mix of financing versus other incentives and their responsiveness to interest rate changes.
Answer
Ryan Marshall, President and CEO, reiterated that BFR is not a focus for PulteGroup, regardless of executive order clarifications, due to better capital allocation opportunities elsewhere. Jim Ossowski, Senior VP of Finance, noted that financing incentives have remained consistent for the past 3-4 quarters, with more movement seen in other incentives, primarily discounting on speculative homes.
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