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Matthew Edward Smith

Director and Senior Equity Analyst at Stifel Financial Corp.

Matthew Edward Smith is a Director and Senior Equity Analyst at Stifel, specializing in coverage of the Food and Tobacco industries within the Consumer & Retail sector. He provides research and investment analysis on leading companies in these industries, leveraging deep sector knowledge and an analytical approach recognized by both clients and colleagues. Smith joined Stifel in 2013 after experience at Panera Bread Company and holds the Chartered Financial Analyst (CFA) designation along with additional FINRA registration. He is a graduate of the University of Missouri with a BS in Business Administration and is based in St. Louis.

Matthew Edward Smith's questions to Simply Good Foods (SMPL) leadership

Question · Q4 2025

Matthew Edward Smith asked for an estimate of the inventory headwind for Atkins due to distribution losses and an update on Quest's Q2 merchandising comparison, specifically regarding club channel distribution expansion.

Answer

CFO Chris Bealer indicated that Atkins' net sales are expected to decline more than 20% in the first half, reflecting both consumption decline and distribution-driven inventory reductions. President and CEO Geoff Tanner explained that Quest is lapping heavy merchandising from Q2 last year, particularly a successful club test. He noted that future club distribution will be more spread out throughout the year, representing significant white space for the company.

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Question · Q4 2025

Matthew Edward Smith asked for an estimate of the inventory headwind expected for Atkins, given its projected 20% consumption decline and distribution losses. He also requested an update on Quest's tough merchandising comparison in Q2, specifically related to lapping a large club event last year, and the current progress of Quest's distribution expansion within the club channel.

Answer

CFO Chris Bealer stated that Atkins' net sales are expected to be down more than 20% in the first half, reflecting both consumption decline and the impact of distribution losses on retail inventory. For Quest, he confirmed tough merchandising laps in Q2 last year, alongside the full effect of price elasticities. President and CEO Geoff Tanner elaborated on Quest's club channel performance, noting that a successful test at a large club customer last year is now phasing into more spread-out, consistent distribution throughout the year, rather than being concentrated as it was previously. He expressed excitement about the new relationship and the significant white space it represents for Simply Good Foods.

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