Matthew Thornton's questions to Applovin Corp (APP) leadership • Q1 2025
Question
Matthew Thornton from FBN Securities asked whether initiatives like non-gaming app acquisition and dynamic ad creative would contribute in 2025 or 2026, and if the non-gaming business is still expected to be 10%+ of ad revenue. He also followed up on whether the gaming and e-commerce models improve independently.
Answer
Executive Adam Foroughi clarified that 2025's focus is on executing current priorities to ensure strong growth in 2026 and beyond. An executive added that the web business could exceed 10% of revenue this year. Foroughi also confirmed the gaming and e-commerce models are separate and improve independently. The e-commerce model is much earlier in its lifecycle and has significant room for improvement through both directed enhancements and a growing data feedback loop.