Question · Q4 2025
Matthew VanVliet from Cantor Fitzgerald asked for metrics on customer adoption of Klaviyo's customer and marketing agents, inquiring about the current usage percentage and the expected percentage of customers piloting and testing these agents over the next several quarters.
Answer
Co-CEO Andrew Bialecki stated that while specific percentages aren't shared, adoption is growing rapidly, with Klaviyo addressing barriers like agent training and trust. He highlighted that customers adopting the marketing agent are using it repeatedly, with it significantly impacting their campaign creation methods. Co-CEO Chano Fernandez added that 50% of campaigns by Marketing Agent adopters are AI-generated, and autonomous resolution rates for Customer Agent are high for customers like LifeStraw and Harney & Sons.
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