Question · Q2 2026
Michael Allen Baker inquired about the specific factors driving the revised EBITDA outlook, particularly the relative impact of tariffs versus promotional activity, and sought clarification on the timing of future 'new room' product launches and the long-term growth outlook presented at the analyst day.
Answer
President Mary Fox explained that reciprocal tariff rates for key sourcing countries like Vietnam, Malaysia, and Indonesia doubled from 10% to 20% or 19% since the last report, impacting the guidance. CFO Keith Siegner clarified that the EBITDA revision is primarily a gross margin topic, a 'perfect storm' of increased tariffs and higher promotional discounts due to competitive pressures. He noted that Q4's gross margin delta improves due to easier year-over-year comparisons from last year's ramped promotions and lower exposure to China-sourced goods. CEO Shawn Nelson confirmed that the 'new room' launch is still more than a year away, with many exciting living space products planned before then. He also affirmed that the long-term outlook from the analyst day remains unchanged, despite this year's tariff-related 'noise.'