Question · Q2 2026
Michael Turney asked for more details on budgeting, specifically if clients are considering changes in allocation due to government hostility towards direct-to-consumer (D2C) advertising, and how Doximity's strategic discussions with clients are evolving given these potential shifts.
Answer
VP of Investor Relations Perry Gold explained that it's early to assess the D2C impact, noting D2C ad dollars are typically controlled by different agencies. He mentioned conversations with large agency partners about potentially shifting D2C ad brands' money to Doximity, but it's too soon to determine success. He confirmed D2C uncertainty is one factor delaying final budget lock-ins.
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