Nancy Frohna's questions to Buckle Inc (BKE) leadership • Q3 2024
Question
Nancy Frohna of Frohna Investments inquired about the quantifiable sales lift or benefits the company is observing from its store remodel and relocation projects, and the typical pace at which these benefits are realized.
Answer
Executive Dennis Nelson explained that providing a single, set number for sales lift is difficult as results vary. He indicated that updates to existing, well-performing stores could yield a low double-digit lift. For more significant projects, such as relocating a store from a traditional mall to an outdoor power center, the company could see a lift of low double-digits or better, depending on the store's prior performance and new positioning.