Question · Q4 2025
Parash Jain asked for more color on Trip.com Group's international business, specifically in the Asia Pacific region, in light of evolving competition from players like Agoda.
Answer
CEO Jane Sun stated that in 2025, Trip.com Group focused on expanding its presence in the APAC market, leading to rising brand recognition and significant active user growth in major APAC markets. She highlighted that Q4 2025 international bookings reached a record high, reflecting the effectiveness of their globalization strategy. The company will continue to prioritize the APAC region, focusing on comprehensive products, localized services, marketing strategies, and excellent offerings to further penetrate the market.
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