Peter Heckmann's questions to I3 Verticals Inc (IIIV) leadership • Q3 2025
Question
Peter Heckmann of D.A. Davidson asked about i3 Verticals' go-to-market strategy, specifically the frequency of partnering with integration firms and the influence of procurement consultants on deal flow.
Answer
CRO Paul Christians explained that i3 Verticals handles most deal aspects internally, partnering with integrators in only about one out of every five or six deals, primarily in the transportation sector. He and CEO Greg Daily emphasized the importance of direct, long-term client relationships. Christians also noted that the company's new, unified brand has improved engagement with national consulting firms.