Question · Q3 2026
Randy Konik asked for a qualitative hindsight on Q4 last year, focusing on assortment gaps and lab-grown diamond penetration, and how that informs this year's Q4. He also asked about management's instructions for holiday execution and future strategic changes to the balance between bridal and fashion categories, including capital allocation for core brands.
Answer
COO and CFO Joan Hilson stated that last year's Q4 had assortment gaps in gift-giving price points, particularly under $1,000, and lacked lab-grown diamond penetration in fashion. She highlighted that this year, lab diamonds are 40% of bridal and 15% of fashion sales, closing those gaps. CEO J.K. Symancyk emphasized simplifying value propositions, streamlining promotions, ensuring inventory depth, and focusing on conversion for the holiday. He noted that while bridal dominance will be maintained, fashion offers outsized growth opportunities, potentially shifting the mix over time.
Ask follow-up questions
Fintool can predict
SIG's earnings beat/miss a week before the call