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    Randy Konik

    Research Analyst at Jefferies

    Randy Konik's questions to Manchester United (MANU) leadership

    Randy Konik's questions to Manchester United (MANU) leadership • Q4 2022

    Question

    Randy Konik of Jefferies inquired about Manchester United's strategy for monetizing its extensive content library and plans for increasing revenue from Old Trafford while maintaining affordable ticket prices for fans.

    Answer

    Philip Lynch, CEO of Media, explained that the integration of MUTV and the club app creates a simplified user experience, enabling better personalization and targeted monetization, including exploring blockchain offerings. CEO Richard Arnold added that stadium revenue growth is driven by maximizing seat occupancy through innovative ticket buy-back and donation programs and by catering to high demand for premium experiences, which helps keep general admission prices flat.

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    Randy Konik's questions to Manchester United (MANU) leadership • Q2 2022

    Question

    Randy Konik of Jefferies inquired about the impact of the new leadership structure on business operations and fan engagement, and also asked for an update on the commercial segment's return to normalcy across different geographies.

    Answer

    CEO Richard Arnold explained that the new structure empowers leaders to drive the club forward, with a core strategy centered on digitization. This includes stadium WiFi, digital-focused partnerships like Tezos, and deeper fan engagement. Regarding the commercial segment, Arnold noted that the team successfully pivoted to digital activations during the pandemic, which has maintained momentum and resulted in new partnerships and renewals, demonstrating the club's resilience.

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    Randy Konik's questions to Manchester United (MANU) leadership • Q4 2021

    Question

    Randy Konik of Jefferies asked for qualitative details on Cristiano Ronaldo's impact on fan engagement, kit sales, and other metrics. He also questioned how the club might leverage a star player for commercial partnerships and sought clarification on plans for the summer 2022 tour.

    Answer

    Group Managing Director Richard Arnold reiterated that it was too early to provide quantitative data on Ronaldo's impact, emphasizing the club's focus is on team performance and collective commercial strategy rather than singling out one player. CFO Cliff Baty clarified that his earlier comments on 'no summer tour' referred to the summer of 2021 (FY22). Arnold added that plans for the summer 2022 tour (FY23) are being evaluated but remain uncertain due to the ongoing pandemic.

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