Question · Q2 2026
Robert Drbul inquired about a timeline for Nike's commitment to returning to double-digit EBIT margins. He also asked about the depth of the necessary reset in China and whether the company is nearing a bottom in revenue or EBIT declines for that region.
Answer
President and CEO, Elliott Hill, affirmed that improving margins is a top priority, with a clear path back to double-digit EBIT margins despite pressures from Win Now Actions and tariffs. Regarding China, he described it as a powerful opportunity requiring a reset of approach, including structural changes and a focus on retail basics. He acknowledged that while early successes are seen, the pace is not yet ideal, but expressed confidence in returning Nike to a premium brand. EVP and CFO, Matthew Friend, added that margin expansion will be driven by growth, recovery of full-price mix, supply chain leverage, and disciplined cost management, particularly in operating overhead.
Ask follow-up questions
Fintool can predict
NKE's earnings beat/miss a week before the call