Question · Q3 2025
Robert Fishman asked about the importance of global versus local sports rights for Netflix and whether acquired sports rights need to materially accelerate advertising growth.
Answer
Co-CEO Ted Sarandos explained that the global versus local decision for sports rights is a scale question, balancing cost against local audience size. He reiterated Netflix's focus on big live events, not season packages, and noted that sports rights vary in global appeal. He emphasized that thrilling audiences is the primary goal, with revenue (from advertising or subscription) being the reward. He listed upcoming live events including NFL Christmas Day games, Skyscraper Live, SAG Awards, WWE, World Baseball Classic, and FIFA Women's World Cup.