Question · Q2 2026
Sammy Yon, on behalf of George Tong from Goldman Sachs, questioned H&R Block's outlook for assisted share loss despite expectations of increased complexity driving clients towards assisted filing. She also inquired if AI tools enhancing DIY filing posed a long-term threat to the assisted business.
Answer
President and CEO Curtis Campbell explained that past assisted share challenges stemmed from client loss in the mid-to-lower funnel due to manual processes, which H&R Block is addressing with technology for automation and improved client experiences, a multi-year transformation. CFO Tiffany Mason clarified that the high end of their guidance assumes holding assisted share. Regarding AI in DIY, Campbell stated it's not a threat but an opportunity for blended experiences, allowing DIY clients to access tax pros, aligning with their multi-year strategy.
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