Question · Q4 2025
Shervin Zand asked if the 6% membership growth reflected delayed benefits from membership sharing crackdowns and if new executive membership benefits were driving a more favorable mix for incoming members.
Answer
CFO Gary Millerchip clarified that there's no data linking current growth to past membership sharing crackdowns, which was a COVID-era issue. He confirmed that the company is encouraged by member reaction to added value, such as extended hours and Instacart benefits, noting that the growth in executive membership profile typically leads to more engaged members who shop more frequently, aligning with the goal to encourage upgrades.