Question · Q1 2026
Stephen Laszczyk asked Robert Kyncl about the priorities advanced in Warner Music Group's renewed deal with TikTok and whether any other similar deals are anticipated in the near future.
Answer
CEO Robert Kyncl expressed satisfaction with the renewed TikTok partnership, noting structural changes that better reflect music's value, along with benefits in data, promotion, and insights. He clarified that TikTok's revenue contribution is in the lower single digits for the company. He stated no similar deals are immediately on the horizon, with the focus remaining on AI initiatives and current DSP partnerships.
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