Question · Q3 2025
Steven Forbes requested an update on SharkNinja's transition of international markets from third-party distribution to self-distribution, including a roadmap and how the risk parameters have evolved following learnings from the Mexico transition. He also asked for a formal update on the company's path to becoming a domestic filer.
Answer
CEO Mark Barrocas explained that the company learned not to approach transitions with a 'big bang' strategy, instead opting for a smoother, ongoing model where SharkNinja handles larger retailer relationships directly while partnering with distributors for smaller retailers in markets like Spain, the Nordics, Poland, Italy, and South America. CFO Adam Quigley confirmed that SharkNinja has officially failed the foreign private issuer test and is on track to become a domestic filer in 2026, as previously communicated.