Question · Q3 2025
Thomas Forte inquired about the strategic importance of Olin Lancaster's hire as Chief Revenue Officer and how Xcel Brands attracted him. He also asked about the company's efforts to mitigate tariff impacts by focusing on domestically sourced influencer brand products, particularly in food.
Answer
Robert D'Loren, Founder, Chairman, and CEO, highlighted Olin Lancaster's 25+ years of experience from companies like Ralph Lauren and his current role in launching new influencer brands. D'Loren noted that the timing for signing influencers like Cesar Millan, Gemma Stafford, and Jenny Martinez was perfect, as QVC and other retailers are eager for domestically sourced food and pet supplement products, which helps mitigate tariff risks. He added that licensees are shifting sourcing out of China, and these new brands are set to launch in Q1 2026.
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